Telling him to find another job ( would hardly be a backward step ) I hope
I suspect, in my own experience he will be in the shit, could cost them sales, and thats the only thing that ever matters to these people.
I am actually awaiting the great Piers Morgan response, he is seemingly a huge Ben Stokes fan and has him as his profile pic on twitter. Piers Morgan always shoots down anyone who criticises press freedom and he will be desperate to defend The Sun over this, the fact he hasn't backed Ben Stokes here says a lot.