I don't think they've stopped going because they don't care any more, but if you have a family it's expensive to go.I'm very surprised at the amount of used to be Sunderland supporters comments I've heard. Why the hell would you wanna ever admit you used to support Sunderland but now support some one else?
Fuck that, it's as bizarre as it gets. Support your club through thick and thin! Must be some right fairies to take the hump and go and support other clubs man.
Tickets, transport, grub it all adds up. If there in shields they might be within walking distance of the ground.