New audience not involved with clubs or already playing is the target. Not those who have iniative to seek out clubs and leaguesCricket has always been massive in this area and club cricket was thriving in the 80s for example and people got into cricket via their club side and watching cricket on BBC, I remember watching it as a kid all the time on the telly and then on the night watching my club side, at that Durham were not even a first class county.
Now of course we would want kids to be able to watch Durham live or cricket at the riverside but it’s not a necessity as kids got intersted in cricket inn this area before Durham.
More of a issue is PlayStations summer football leagues and simply more things fit
they want people who have never had an inkling of interest in the game to fill the chosen grounds.
every vote on this concept has been over 90% against it.
there was nothing wrong with t20, a fraction of the money spent could have reinvigorate it to attract new customers.
basically all the 100 will do is fill the pockets of Dre russ, de villiers etc etc on their round the world money making trips.
zero of England’s world class players will actually play. Could you tell me how that will inspire any youngsters ?