Matchroom will be fine even if this goes to the swanny. They are great at promoting fights and catering them to casual audiences, are a professional outfit and well known with plenty money so they I'll pick something else up at somepoint.
This venture was ill judged though and some of it is their own faults. They misjudged two of their biggest markets in the US and UK basically by underestimating how much of a hold their competitors have on the main sports that draw audiences and they aren't just going to let someone come and take that away.
In the UK Hearn has caused some of the problems for himself. When riding high on sky he took the hardcore fans for granted and now he needs them to prop up subscriptions they aren't getting on board. Everyone's seen how he pumped up PPV prices, made cards not worthy of PPV, started putting on terrible cards in the subscription channel to boost PPV. It's a business, I get it, but you treat your core audience with that much disdain then dobe be surprised when they pull the plug.
He also purposefully cut out the small hall circuit because it didn't generate big profits. That's fair enough but the mall hall is crucial in bring through hometown fighters and building them a fanbase in which they can build onto mainstream stars from. Look at the state of the prospects now, none have fans, eople don't know who any are and they barely fight cause they can't shift tickets. The over reliance on Olympians will crash down as well if they do happen to be booted out.
He's also underestimated how much cross promotion means to the sport. On Sky you can advertise to the mass amounts of football fans, they don't see that advertising on a barely noticeable internet streaming service.
Covid obviously hasn't helped and the sport is a mess anyway with problems that have been around for decades however his timing on this couldn't have been worse and it's quite amusing that old dog Warren has been able to scrap on by and potentially rise to the top again.