riffraff
Striker
This this this THIS.We were always playing catch up since about 2003. All the money was to shore up existing debt, stop a decline and make up for previous transfer mistakes. It meant that the jumps in Sky money never helped us. What we need now is to do a Burnley, where the big injection of Sky money is like a lottery win.
But you're absolutely right, what we need is to strengthen everywhere, on and off the field, so that we punch above our weight. We've been punching below our weight
As we’re one of the dozen or so biggest clubs in England punching above our weight should become a non stop party. Actually merely punching it for any length of time would be acceptable tbh.