Keawyeds
Striker
No doubt they’ll look to make a beer out of this
I've already seen "Toxic Workplace IPA" that someone's mocked up
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No doubt they’ll look to make a beer out of this
I'm starting my own brewery ' Dogbrew 'I've already seen "Toxic Workplace IPA" that someone's mocked up
I'm starting my own brewery ' Dogbrew '
I'll get on to my legal department , I was in firstToo late
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This made me laugh.There is absolutely nothing hipster about BrewDog. They are a brand for middle aged blokes and IT workers.
The sublime/ridiculous spectrum of branding in craft beer means theres probably almost certainly a beer by someone called "Human Resources Nightmare" or "Shareholders ire'I've already seen "Toxic Workplace IPA" that someone's mocked up
There is absolutely nothing hipster about BrewDog. They are a brand for middle aged blokes and IT workers.
I hated them from day 1. I remember reading a press release in either 07 or 08 when they opened their first pub which included the line "UK Beer is sick and we are the f***ing doctor" as if
A) There weren't hundreds of microbreweries all over the country making delicious stuff and
B) That wasnt just a completely cuntish way to talk.
Anyone with any familiarity with UK brewing at that point knew their wasnt a shortage of brilliant pints.
What there *was* a shortage of was commercially available obnoxiously marketed and branded beer that wasnt lager and that made wankers feel special for drinking.
That's quite a good way of looking at things.
The microbrewery sconce 15-20 years ago was producing a lot of good beer but it still had the "fat middle aged bloke" image which the likes of CAMRA weren't helping to change. The likes of Brew Dog were one of the first to try some modern marketing approach. "Craft beer" sounds a lot more trendy and hipster than "real ale". If that helped open up people who had been put off my the Old Fart image of microbrewing then that had to be a good thing - and it even got the fuddy duddies at CAMRA to modernise their ways. What matters is whether beer is good or not.
These days there are many more microbreweries than before, the availability, quality and choice across the industry is generally better - gone are the days you'd walk into a pub to be greeted with a choice of John Smiths Smooth or Carling - but Brew Dog have made few friends along the way. When their beer is in every Tesco and pub fridge then there are one of the Big Boys now and should stop pretending that they are a revolutionary startup.
Anything under 5% is enough to get the session moniker.
BrewDog beers are near enough as cheap as they come like. Aside from the stouts they're all piss poor imo.
I once saw a 5.7% beer described as a Session IPA and realised we’d crossed the Rubicon.
The opposite end to that is Vocation calling their (rancid) Perfect Storm 6.6% beer a pale ale. Give it a rest and accept it's an IPA lads.I once saw a 5.7% beer described as a Session IPA and realised we’d crossed the Rubicon.
There is absolutely nothing hipster about BrewDog. They are a brand for middle aged blokes and IT workers.
New weaker Stella is proper crap like.Hew man I’m Middle aged and wouldn’t touch that with with yours.
Stella all the way. Get in!
Alreet to me like...Stella, morretail and San Miguel will do.New weaker Stella is proper crap like.
Unless you're @Longy who has stout sessions starting at 8%, only getting higher and ending 8 cans later on 14% stouts.
If its described as sessionable you should be able to get into double figures on them.
I hated them from day 1. I remember reading a press release in either 07 or 08 when they opened their first pub which included the line "UK Beer is sick and we are the f***ing doctor" as if
A) There weren't hundreds of microbreweries all over the country making delicious stuff and
B) That wasnt just a completely cuntish way to talk.
Anyone with any familiarity with UK brewing at that point knew their wasnt a shortage of brilliant pints.
What there *was* a shortage of was commercially available obnoxiously marketed and branded beer that wasnt lager and that made wankers feel special for drinking.
I’m not that bad man
I’m not drinking them all
I once saw a 5.7% beer described as a Session IPA and realised we’d crossed the Rubicon.