Brewdog



There is absolutely nothing hipster about BrewDog. They are a brand for middle aged blokes and IT workers.

I'm firmly in the demographic above, and I've tried several craft beers. I spent a few bob in Lou's and, for the most part, the flavours were overpowering. They were like drinking a regular beer/lager/stout with a shot of chocolate sauce, fruit cordial, lobster bisque, nduja, or whatever. Two or three of those and I was screaming out for something in the non-novelty department. I've found a few Brewdogs that I really like, and I can drink them all night without fear of puking up or breaking the bank.

None of that means I agree with the behaviour/culture of these two wankers and I might need to look elsewhere for something different. I think I'll struggle at their price point.
 

Darlo1973

Midfield
I hated them from day 1. I remember reading a press release in either 07 or 08 when they opened their first pub which included the line "UK Beer is sick and we are the f***ing doctor" as if
A) There weren't hundreds of microbreweries all over the country making delicious stuff and
B) That wasnt just a completely cuntish way to talk.

Anyone with any familiarity with UK brewing at that point knew their wasnt a shortage of brilliant pints.

What there *was* a shortage of was commercially available obnoxiously marketed and branded beer that wasnt lager and that made wankers feel special for drinking.

That's quite a good way of looking at things.

The microbrewery sconce 15-20 years ago was producing a lot of good beer but it still had the "fat middle aged bloke" image which the likes of CAMRA weren't helping to change. The likes of Brew Dog were one of the first to try some modern marketing approach. "Craft beer" sounds a lot more trendy and hipster than "real ale". If that helped open up people who had been put off my the Old Fart image of microbrewing then that had to be a good thing - and it even got the fuddy duddies at CAMRA to modernise their ways. What matters is whether beer is good or not.

These days there are many more microbreweries than before, the availability, quality and choice across the industry is generally better - gone are the days you'd walk into a pub to be greeted with a choice of John Smiths Smooth or Carling - but Brew Dog have made few friends along the way. When their beer is in every Tesco and pub fridge then there are one of the Big Boys now and should stop pretending that they are a revolutionary startup.
 

Keawyeds

Striker
That's quite a good way of looking at things.

The microbrewery sconce 15-20 years ago was producing a lot of good beer but it still had the "fat middle aged bloke" image which the likes of CAMRA weren't helping to change. The likes of Brew Dog were one of the first to try some modern marketing approach. "Craft beer" sounds a lot more trendy and hipster than "real ale". If that helped open up people who had been put off my the Old Fart image of microbrewing then that had to be a good thing - and it even got the fuddy duddies at CAMRA to modernise their ways. What matters is whether beer is good or not.

These days there are many more microbreweries than before, the availability, quality and choice across the industry is generally better - gone are the days you'd walk into a pub to be greeted with a choice of John Smiths Smooth or Carling - but Brew Dog have made few friends along the way. When their beer is in every Tesco and pub fridge then there are one of the Big Boys now and should stop pretending that they are a revolutionary startup.

They have bars all over the world. They're not "punk". They're corporate as fuck
 

Longy

Striker
Unless you're @Longy who has stout sessions starting at 8%, only getting higher and ending 8 cans later on 14% stouts.

If its described as sessionable you should be able to get into double figures on them.
:lol: :lol: :lol:

I’m not that bad man :lol:

We’re stopping at my mam & dads at the minute. I rang her up today & asked her to put 5 10%ish stouts in the fridge for tonight. I’m not drinking them all (well, probably not) but wanted a choice (this will be posted on the proper thread shortly). Anyhow, she came across a 14%er that she refused to put in the fridge & has said I’m not allowed to drink it in her house.

I’m 37 :oops::lol:
 

pablo casals

Midfield
I hated them from day 1. I remember reading a press release in either 07 or 08 when they opened their first pub which included the line "UK Beer is sick and we are the f***ing doctor" as if
A) There weren't hundreds of microbreweries all over the country making delicious stuff and
B) That wasnt just a completely cuntish way to talk.

Anyone with any familiarity with UK brewing at that point knew their wasnt a shortage of brilliant pints.

What there *was* a shortage of was commercially available obnoxiously marketed and branded beer that wasnt lager and that made wankers feel special for drinking.

Definitely found success due to their marketing. I remember reading the descriptions of the brews on their bottles in the early days and they were brilliantly written. Made you want to drink more and more.

The beers were great too. Don't think the Camra people were making the same beers in the UK. I may be wrong as I wasn't living there. The BrewDog founders eureka moment came drinking a sierra nevada ipa on the beach in Aberdeen with fish and chips. US craft scene was 10 years ahead of UK and they copied that.

Craft beer scene very similar to music scene ever since. New trends tastes/sounds coming out on a monthly basis. They've just been found out/ sold out to get to the top if the charts.
Think Simple Minds in 1985.
 
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