Couldn't have said it better myself. People will still twist at this though sadlyWe really do have some precious fans mind. The vast majority must know that his comments aren't aimed at them. He's literally listed a whole load of examples of things he thinks it's perfectly fair to be unhappy/ worried/ complain about, everything from kids leaving the academy (which they can't really prevent) through to whether we think their way of working would have a chance in the championship and being pissed off at only coming fifth. If any of that kind of thing is worrying you or pissing you off, he's explicitly stated that his comments aren't referring to you.
The only example he gave of something he considers unhelpful is fans getting in touch with a paper asking them to try and dig dirt on the owners. I would imagine you can also throw into the mix people who invent conspiracy theories then peddle them on places like this. He says so called fans because people like this aren't supporting at all whilst doing this, they might go to matches, they might not, but if they want what's best for the club they have to realise that shit like that be harmful. By all means question things, they even brought GOM in to discuss finances etc, so they're being as open and honest as owners of a business can be (but even then they have people effectively suggesting that GOM is in their pockets and the likes).
If we don't do good business in this transfer window and we start poorly it sounds like he fully expects and understands criticism. I imagine he'd be fine with people criticising the decision to keep Ross should that happen. Be as miserable and unhappy with our situation as you want (with good reason tbh), all he's saying is not to go around spreading disinformation, making libelous statements (like we've seen on here recently) and trying to get the gutter press to target them so that they have to waste time dealing with that instead of getting on with the job. I think it's fair enough