if it had the right venue it could stage gigs of a certain size - no point at all in recreating what is planned for Gateshead Quayside. I've been to many gigs in my time but only one in Sunderland, New Order at The Mayfair in 1984I disagree with the comments that Sunderland couldn't sell gigs out. Scarborough OAT every year has massive names and they all sell out easily and Scarborough is not easier to get to nor does it have the capitive area like Sunderland either. I've never in my lifetime knew of a good gig in Sunderland in terms of something people actually want to see outside the Stadium of Light.
The North East badly needs an arena which is around 4k - 5k imo as there's plenty bands who know they won't sell out the Utilta / New Arena in Newcastle as it's too big and there's not enough people are so you end up having a half capacity which is just crap for everyone. Next after that your down to the O2 Academy / City Hall which are 2k each which are a way too small and a waste of time.
It should be on the Vaux or Civic Centre sites though not near the football ground.