They get away with nothing.I can’t believe Now Tv (sky) are allowed to get away with the scandalous cost of one day sports viewing. £9 ffs. It is a disgrace.
It's market forces. People are clearly happy pay £9 so that's what they charge. If nobody was buying they'd reduce it.
Anyway, don't think for one minute that Amazon is gonna remain at its current price for long. Once their foot's firmly in the door they'll be as bad as Sky.