It's the same all over and has been for quite some time. I'd imagine when the wages soared through SKY etc.
The sooner a lot of people have the realisation that ( the vast majority of ) players care not one iota about us fans, the easier it is in turn to think fuck em.
Newcastle were the same under first relegation when about 100 odd staff got paid off. Did Ashley or players care ? the majority didn't give a monkeys, they were off to Dubai, Vegas or Barbados, not the dole que. Exactly same happening at Sunderland.
Said it for years now but it's staggering how many still turn up despite constantly being shit on time and time again.
Despite us fans spending thousands and all the hassle that goes with it. You'll never be appreciated. Fuck em.