You've hit the nail on the head there I think mate. I haven't kept in touch with keith tbh (when I played footy with him were talking around 2008ish, we were back up there with the mags mind, when Keane beat them at the SoL etc) but it's clearly just career driven and all about popularity and trying to break big stories.
Andy, who I'm still good pals with is the same in media but he normally reports and writes articles about big Scotland rugby games at murrayfield and things like the Olympics, but football is still his main love, I think that's not just about his ability but he's too one sided to cover footy (bit like a poor man's kris boyd if you like) cos he's the same as him and doesn't hide the fact he despises Celtic and refers to them all as 'bumble bees'

....because of those away Celtic tops that used to have like hiviz/bright green and black hoops on the old away tops.
I'd be the same against the barcodes if I went down the media route tbh. But construction is my game, thank god.