Job advertised for the membership scheme this season
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Membership scheme
- Thread starter Mowgli
- Start date
HarrogateMackem
Striker
What a f***ing stupid advert. Asking for the world, while basically pitching it at Grad/ very junior level (which is obviously a salary thing). Way of the world these days I think!
The Situation
Striker
The fact is it's almost impossible to survive in the Premier League in the PSR/SCR era, if you're not maximising every revenue source available.
For the latest set of accounts, Spurs as the example you have used brought in almost £300m in match day revenue alone. Ours was £13m. Yes that was in the Championship but those figures are match day revenue alone, not broadcast revenue. That's what we're dealing with and competing against.
We all wanted to get promoted. This is the financial reality the decision-makers face if we want to stay here. The days of being able to do this without upsetting anyone are of a bygone era.
Cabage Head
Subs Bench
If it effects anything for 26-27 they need to get on with it. Closing date not until 17th June plus interviews, notice etc so July for this person to be in post at the earliest. For once I thought the season ticket publicity and process was OK this year and hoped if we have to get memberships it would be well organised. Squeezing memberships, Europa, friendlies, signings and PL away tickets into a few weeks after the world cup seems ambitious. Especially for SAFC.
They've said "this summer"
FoldingStars
Winger
I agree, theres just much easier ways to raise funds than 'scams' like membership schemes for me. I know they arent really a scam but unless you get something worthy of the price it just feels a bit too dodgy. Comparing our match day revenue to Spurs whilst perfectly fine as we are in the same league is also a bit unfair as they have a stadium (built when debt was low) that has been designed to squeeze every single penny out of fans, whereas ours was built when you just wanted high numbers of average fans (price wise). If/when we extend it will be 70% down to corporate seating/hospitality and the additional (if any) standard tickets if we are still in the premier league will just go to match day sales not season tickets. As much as I like the stadium especially for the price we paid the best for SCR would be to knock it down and build a new one, the owner would have to stump up hundreds of millions though which makes it pointless for him.
There isn’t really tho is there? There’s plenty of fans worldwide that would be up for a membership. Of course it has to be reasonable and worthwhile but people love being connected to SAFC.
It’s a quick win and another revenue scheme.
Just cos you don’t like it doesn’t mean it’s a scam.
You can’t just ignore every revenue stream. You have diversify it.
You might as well say we’ll just change our strip every 2 year and let other teams bring in loads of money for a yearly release.
We have to be able to compete.
I suspect we’ll see more of this from the club if they’re serious on dining at the top table.
Cup strips, membership schemes, online packages and much more.
I know people don’t like it and preferably want us to stay a local club.
But we will never achieve anything and forever bob around bottom or the prem, top of the championship or even back to league one if that’s the case
Mackemansj1
Striker
They have more bars/shops etc etc in one end than we have in the whole stadium
until we can maximise stuff like that we will always be behind. The concourses we have are from a bygone era now as you say when all that mattered was bodies through the turnstiles. We need a lot of money ploughed into the stadium with more boxes and useable fan concourses or we will never maximise income.
Wait til you get this BS over there.
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FoldingStars
Winger
If it was reasonable and worthwhile then I fully agree, but I have yet to see a single one that is. Its just a cash grab by clubs because they know fans cant just change loyalty. Charging £50 for a chance to then purchase a ticket is a scam, they try and throw in other things like 10% off merch or the clubs TV channel as a perk but who is spending £500 in the club shop every year?
The club shirt is nothing like a membership, you arent forced to buy a shirt if you then want to buy tickets but all memberships you are forced to buy if you want any chance of getting a ticket. Take Palace who are a mid table side, the most expensive membership is £60 so to even raise £1m, which is 0.5% of turnover you need 16/17k members, this gives you the right to a ticket. Issue is Palace only hold 26k, 3k away fans and 18k season ticket holders so only 5k left over so they will never go beyond membership stage unless its a Tuesday night just before Christmas v Burnley so people are forced to buy a membership to even have a chance.
I'm all for copying arsenal in having 36 shirts a season, I want us to grow I just don't want us to be ripping people off but calling it a membership.
Your last point is just going crazy, having a membership scheme wont stop us being relegated, to raise £1m you need 20k people paying £50, I honestly dont think we will be relegated just because we havent raised £1m, like I said theres other ways to raise £1m, we could sell the stadium naming rights for starters.
ATTACK ATTACK ATTACK
Winger
Spurs don't get £300m in match day so I'm not sure where you got that number from as it's around £125m. We're probably pushing over £20m now because as you mention that £13m was from 2024/25 when in the Championship from an average of 40,000 with lower prices. We've got another price rise to go on for the 2026/27 books which along with Europa League will push us nearer £30m I reckon.
Sadly we still need more money and it will mean more ticket price increases as fans haven't been fully milked yet and things like the membership would obviously happen given most other clubs do it in some way. Footy is a business now more than ever and clubs know that some will pay whatever it takes to watch the games so clubs cash in on it
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I think the whole membership scheme, along with what Barwell said on the Footy Business youtube channel, tells me they want to use it to sell an safc experience abroad. I'd imagine, as well as ticketing priorities, there could be live video of matches and other exclusive media. There'll obviously be loads of shop sales, possibly discounted and maybe they'll even try and put holiday and ticket packages together.
Barwell mentioned wanting to really tap in to USA support when we do the friendlies and I'd imagine he'll be looking at Africa and the Far East as well.
Collry Lad
Full Back
Entirely office based I see... I can confirm that I'll not be coming out of retirement/hoying my hat into the ring if there's nee working from home
That’s outrageous take on what I said like
Borderline nonsense. Straw man argument.
If SAFC are one of the lowest revenue earners in the PL then history will tell you we’ll probably come unstuck in the end.
Every single revenue stream needs to be used and we need to grow our global appeal. If not we’ll be left behind. A membership scheme is very small part of the overall strategy.
It’s that simple.
I would like to see maybe 500 tickets set aside for each away game for supporters who do not have a load of black cat points and have no way of acquiring them. Fans could be on a numbered waiting list and offered a ticket to an away game when they get to the top few hundred in the queue. Whether they said yes or no they would go to back of queue and start again.
My last away match was Cardiff away, RLB’s first match in charge. No idea when my next one will be.
My last away match was Cardiff away, RLB’s first match in charge. No idea when my next one will be.
How do Bournemouth manage?That’s outrageous take on what I said like
Borderline nonsense. Straw man argument.
If SAFC are one of the lowest revenue earners in the PL then history will tell you we’ll probably come unstuck in the end.
Every single revenue stream needs to be used and we need to grow our global appeal. If not we’ll be left behind. A membership scheme is very small part of the overall strategy.
It’s that simple.
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FoldingStars
Winger
Its not nonsense though, I don't want us to stay local I want us to have fans around the world. I just don't want us to screw fans over for the sake of £1m which again is less than 0.5% of turnover.That’s outrageous take on what I said like
Borderline nonsense. Straw man argument.
If SAFC are one of the lowest revenue earners in the PL then history will tell you we’ll probably come unstuck in the end.
Every single revenue stream needs to be used and we need to grow our global appeal. If not we’ll be left behind. A membership scheme is very small part of the overall strategy.
It’s that simple.
You mentioned the league 1 thing not me, having or not having a membership will have such a low impact on us staying in this league it would be basically 0%, there are double figure things we should be doing before going down the membership route, sadly though football clubs know that fans cant move to another club so they introduce these things and then people go well if they didnt we couldnt compete so we have to accept it, thats nonsense. We could release more tops, we could sell naming rights, we could increase match day ticket prices and not have membership forced upon people (instantly save them £50 there), we could create more hospitality like Liverpool do where you get a meal away from the stadium have an ex pro make people laugh for 20 minutes then bus them in, or just do it at black cat house.
Bottom line if ticketmaster said you had to have a membership to purchase gig tickets people would kick off, but football clubs have introduced it and people have accepted it because poor football clubs need as much money as possible. They are not value for money, its not a scam I accept I called it wrong but its still very wrong.
