Occam's Razor
Striker
There’s also a good chance this could be a very savvy move commercially. Firstly they’ve got themselves a whole load of free advertising and good publicity for the younger demographic the banks are all chasing.Telling people to effectively "Foxtrot Oscar" over questioning it? Yup, I can see how that's going to lose business. A bank is there to provide a service and it is not part of that service to be told where to go.
So fine, if you don't want my business, I'll take it elsewhere to where its wanted.
Halifax needs to be reminded that it would not exist if it wasn't for another, larger bank. In 2009, it was on its way out of existence before the Lloyd's takeover of HBOS.
Secondly, even in the unlikely event that the fannies threatening to shut their accounts do so, as @ilovehorswill pointed out earlier in the thread, they’ll largely be customers who cost them the most, by resisting digital banking and demanding to speak to people all over the place.