Even if they only broke even, the employment and income that a big concert nets the area and the publicity that it generates is something a community minded club should have always engaged in. The local council did plenty to help over the years and helping support the community/economy acknowldeges that and should be an objective of a big club. It may seem daft but the areas fortunes ARE undoubtedly linked to the football club's . Football is the only reason many people in the UK have even heard of Sunderland.