It's not that people don't grasp the situation, it's that they don't agree with their solution.
The email mentions player trading - how Short has had to fund new signings from his own pocket because we make losses on every transfer.
We're presumably still running at a loss but we don't have many saleable assets left either. Ndong would command a decent fee but still less than what we owe in 'legacy payments'. Cattermole's value is at its lowest since we signed him. We'd be lucky to break even on Oviedo and we'd make small profits/losses either way on Steele, Vaughan, McGeady, McManaman etc.
That only leaves Kone who will surely leave sooner rather than later anyway.
Then what happens? We're struggling at the bottom of the Championship as it is and fans are sick at it is.
With even a small amount of money invested in the summer we could have signed a striker to at least remain competitive.
The reality of the situation that Bain and Short need to grasp is we'll be playing in front of 10-15k next season if we're still in this position next season.
Which is likely to cost the club and Short more in the long run?