Club Shop and Merchandising.

Roker Scoreboard said:
Is it this shite? SAFC RAWA Zip Track Jacket SAFCStore - Sunderland AFC Official Merchandise
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Horrid that.

Also came across this for £27 🤮 does anyone actually buy these?

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CEF said:
www.safcstore.com

SAFC Marsh Polo Shirt SAFCStore - Sunderland AFC Official Merchandise

Buy SAFC Marsh Polo Shirt online with the SAFCStore - Sunderland AFC Official Merchandise
www.safcstore.com www.safcstore.com

State of that.
Out of focus, creased polo shirt, photographed on someone's bed.
This is actually on SAFC's website. Unbelievable.
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Bloody hell 🤣🤣🤣
 
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nbtsafc said:
Apparently they do have an EPOS system launched end of last year
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seems good then, just out of interest because you given much to the thread, what do you think the club should be doing, shops etc or something more up to date, the Roker Report article, mentions a mobile store, so thoughts ?
 
Grumpy Old Man said:
Do they have an EPOS system linked to stock control for all outlets and a website? That's what ramps up the costs. It's not just a case of a till and a card machine talking to a phone line.
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Hardly break the bank an EPOS. Web integration could up costs but not a must have given where we seem to be starting from.
 
japs said:
Hardly break the bank an EPOS. Web integration could up costs but not a must have given where we seem to be starting from.
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A one man band selling cakes can afford it but one of the country's best supported clubs can't (won't).

Was a massive mistake getting rid of the one in the galleries (and the one in Debenhams at the time), surprised the mags haven't opened one in Washington there's that many of the plastic twats.
 
Grumpy Old Man said:
Do they have an EPOS system linked to stock control for all outlets and a website? That's what ramps up the costs. It's not just a case of a till and a card machine talking to a phone line.
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I mean fair play for trying to defend the indefensible. This is possible for a club the size of Sunderland and it just needs the will on the side of the club.
There's obviously scale between us and Darlo but they still have made the move to get their product into the town.
 
chunksafc said:
Ever considered pointing out what they should do rather than defend the indefensible?

You clearly know retail, yet don't offer suggestions on how to improve it
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1. Get out of any exclusivity deals which prevent merchandise sales by third parties (meaning the multiples and local independents)
2.Appoint a retail professional who understands merchandising, display and control of buying (mainly orders and delivery schedules)
3. Appoint someone reporting to 2 who understands e-commerce
4. Get clauses in supplier contracts penalising short/late deliveries
5. Relocate the shop to BCH and merge with the ticket office. It would be hard to find a worse location than the current one (although BCH is barely better)
6. Consider a city centre location (which would almost certainly have to be in the Bridges), subject to full forecasting models showing a clear cost-benefit.

i wouldn't consider multiple shops; our support is too dispersed for any location to carry sufficient weight of custom to make it worthwhile. Too many branches in too small an area results in suboptimal sales in all, effectively adding more cost than sales, and greatly increasing stockholdong costs. What many people don't realise is that overordering is a massive cost (hence getting the balance right); anything you can't sell basically has to be scrapped even though it's been paid for, Ideally, right now, we should have no stock pf 22/23 merchandise at all.
 
Grumpy Old Man said:
1. Get out of any exclusivity deals which prevent merchandise sales by third parties (meaning the multiples and local independents)
2.Appoint a retail professional who understands merchandising, display and control of buying (mainly orders and delivery schedules)
3. Appoint someone reporting to 2 who understands e-commerce
4. Get clauses in supplier contracts penalising short/late deliveries
5. Relocate the shop to BCH and merge with the ticket office. It would be hard to find a worse location than the current one (although BCH is barely better)
6. Consider a city centre location (which would almost certainly have to be in the Bridges), subject to full forecasting models showing a clear cost-benefit.

i wouldn't consider multiple shops; our support is too dispersed for any location to carry sufficient weight of custom to make it worthwhile. Too many branches in too small an area results in suboptimal sales in all, effectively adding more cost than sales, and greatly increasing stockholdong costs. What many people don't realise is that overordering is a massive cost (hence getting the balance right); anything you can't sell basically has to be scrapped even though it's been paid for, Ideally, right now, we should have no stock pf 22/23 merchandise at all.
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Thank you for getting off the fence, those splinters must hurt
 
Grumpy Old Man said:
1. Get out of any exclusivity deals which prevent merchandise sales by third parties (meaning the multiples and local independents)
2.Appoint a retail professional who understands merchandising, display and control of buying (mainly orders and delivery schedules)
3. Appoint someone reporting to 2 who understands e-commerce
4. Get clauses in supplier contracts penalising short/late deliveries
5. Relocate the shop to BCH and merge with the ticket office. It would be hard to find a worse location than the current one (although BCH is barely better)
6. Consider a city centre location (which would almost certainly have to be in the Bridges), subject to full forecasting models showing a clear cost-benefit.

i wouldn't consider multiple shops; our support is too dispersed for any location to carry sufficient weight of custom to make it worthwhile. Too many branches in too small an area results in suboptimal sales in all, effectively adding more cost than sales, and greatly increasing stockholdong costs. What many people don't realise is that overordering is a massive cost (hence getting the balance right); anything you can't sell basically has to be scrapped even though it's been paid for, Ideally, right now, we should have no stock pf 22/23 merchandise at all.
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Points 2 and 3 pretty much nails it and Davison should be out the door.
 
chunksafc said:
Thank you for getting off the fence, those splinters must hurt
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The life of an accountant in a business context is always about balancing competing interests, and playing devil's advocate more often than not. Merchandise can't simply be a service to supporters; it has to be an income stream too.
 
Grumpy Old Man said:
1. Get out of any exclusivity deals which prevent merchandise sales by third parties (meaning the multiples and local independents)
2.Appoint a retail professional who understands merchandising, display and control of buying (mainly orders and delivery schedules)
3. Appoint someone reporting to 2 who understands e-commerce
4. Get clauses in supplier contracts penalising short/late deliveries
5. Relocate the shop to BCH and merge with the ticket office. It would be hard to find a worse location than the current one (although BCH is barely better)
6. Consider a city centre location (which would almost certainly have to be in the Bridges), subject to full forecasting models showing a clear cost-benefit.

i wouldn't consider multiple shops; our support is too dispersed for any location to carry sufficient weight of custom to make it worthwhile. Too many branches in too small an area results in suboptimal sales in all, effectively adding more cost than sales, and greatly increasing stockholdong costs. What many people don't realise is that overordering is a massive cost (hence getting the balance right); anything you can't sell basically has to be scrapped even though it's been paid for, Ideally, right now, we should have no stock pf 22/23 merchandise at all.
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Spot on GOM.
 

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