Well I certainly don't think he's gone "watch this Omar, the cameras winnit see this".
It's just the regular tussles you see between big strikers and CBs when the ball is in the air, it just so happens this fella has got long hair that's ended up in his hand. He certainly isn't reaching for it if his braids are above shoulder height.
It's crackers, we've survived 160 years of football without this rule, now we've got knackers in vans zooming in and counting the amount of strands that have ended up between someone's fingers.
If we're giving a red for this, it should be a red any time the player tries to grab around the shoulder and upper back area.