• The forum upgrades are now largely complete.
    Please read this thread for more details.
    New user registrations are currently disabled.

New shirt thread/Elvis link (no shirts yet)

oddbod said:
Not sure its the right demographic for us tbh yes Elvis is very popular world wide but i doubt he causes many waves in the under 30's market. Personally i think its more about brand recognition world wide and Sunderland might get mentioned more in the media because of the elvis linked shirt!
Click to expand...
If the kit is actually nice all the hip under 30 football shirt nerds will buy it
 

Hank Scorpio said:
From what I understand bud is that we are really going to push the club in the US next month. We will be in Nashville for the week and you will see a lot of images of the new kit with the Elvis collaboration.

Given how popular Elvis still is in that part of the world, the club will hope that not only will Elvis fans buy the top but they also pick up a few more long term fans.

Of course, they will also hope the kit goes on to break records with our traditional base.

From the clubs point of view, they will know it’s virtually impossible to take on the big clubs in the US. The likes of Utd, Liverpool and Chelsea have spent decades building up a fanbase. Collaborations like this though might just allow us to make some small gains in a huge market.

Little things like getting publicity on local TV in Nashville etc, can make a difference. This collaboration will hopefully help that as well
Click to expand...
Its a great move by KLD to get us involved in a friendly tourno with liverpooland co in the states this summer,especially if USA do well in the world cup!I was over there in 94 and the place was buzzing and ive still got the wonky red and white striped USA shirt from then !...wish i could still fit into it!

Useful_Idiot said:
If the kit is actually nice all the hip under 30 football shirt nerds will buy it
Click to expand...
Probably right ,but I still think that a very niche market akin to the number of working brain cells in the Trump cerebrum .
 
Last edited:
L-R-W said:
So we're doing this in the hope that broadcasters in the US, the most introspective sporting country in the world, start talking about a foreign team in a minority sport, and as a result Americans flock to buy the away kit of a team they have never heard of, because they play in the favourite colours of a singer who died 50 years ago but has no link with that club beyond the fans singing one of his songs in the ground?
Click to expand...

Well, I met a Chinese family just this weekend, with the son wearing a Home/Xhaka top. So I of course stopped to talk to them and they said that they started following us a year ago, as loved the story.

They went all the way to Sunderland in Feb against Fulham, from the far east. Was brilliant. The Dad and the Mam were buzzing when me and my son stopped them to talk.

So you would be surprised at how many international fans we pick up for various reasons.
 
L-R-W said:
So we're doing this in the hope that broadcasters in the US, the most introspective sporting country in the world, start talking about a foreign team in a minority sport, and as a result Americans flock to buy the away kit of a team they have never heard of, because they play in the favourite colours of a singer who died 50 years ago but has no link with that club beyond the fans singing one of his songs in the ground?
Click to expand...
There's a large fanbase in the US who will buy every bit of merch they see with Elvis's name on it or linked to him. Even if it's a foreign team in a sport they have no interest in, they will clamber over each other for a Elvis Presley sports top
 
L-R-W said:
So we're doing this in the hope that broadcasters in the US, the most introspective sporting country in the world, start talking about a foreign team in a minority sport, and as a result Americans flock to buy the away kit of a team they have never heard of, because they play in the favourite colours of a singer who died 50 years ago but has no link with that club beyond the fans singing one of his songs in the ground?
Click to expand...
Elvis Lives! Elvis is The King. You're talking rot ;) I Just Can't Help Believin'
 
L-R-W said:
So I accept (of course) that the song is an important part of who we are. No arguments there.

I just don't follow the logic that a collaboration with the writer of that song, 50 years after his death, is going to be some kind of moneyspinner. There just seem to be way too many assumptions in that.

I'm not sure this will really attract publicity in the way we seem to think it will. How much of a news story is this to a teenager in Chicago or a soccer mom in Cleveland or an Elvis fan in Boston? Why would they care?

Yes, of course if this leads to our away kits going like shit off a shovel there is at least a financial benefit. Hopefully that happens.

I just remember having similar arguments about 'Invest in Africa' and being told how great it was going to be that we were going to be the top club in Africa.
Click to expand...
Invest in Africa turned out to be pretty poor as the group didn’t attract too many investors. I think much of it is as down to the lead company who were getting bad press at the time for oil spills or other environmental issues.
Tom Burwell has been mentioning lately he sees the African market as having more growth potential than the American market so I assume the Elvis link up will be just one of numerous commercial drives. It will be interesting to see how the link develops.
 
You must log in or register to reply here.
Back
Top