Am I the only one that hasn't a clue what the fuck we are doing trying to have a 'collaboration' with the estate of a singer who died 50 years ago? What the fuck has this got to do with SAFC?
And our away strips are going to be minging pink and black, based on the favourite colours of a long dead American singer with no connection to the club?
If it was Liverpool / Everton trying to market themselves as a club with a link to The Beatles, I'd probably not much like it but I would at least understand it.
This just feels as cringey, as forced, and as plastic as fuck to be honest. And it's not exactly fresh or contemporary.
I realise I seem to be in a small minority looking at this thread, but I cringe every time I see it publicised tbh. I can pretty much guarantee that whichever marketing 'expert' came up with this knows nothing about SAFC.