Do you not think consolidating in that mid table area would be a good outcome? I think that's probably what you're aiming for at the moment. Looking at your recruitment, that looks to be the target.
No point aiming for a mid table finish. After the form shown over the second half of the season, mid table should just be taken as the minimum imo.
If you set targets lower then standards slip, imo. How many teams do you see "on the beach" when survival is ensured?
I don't expect to challenge for Europe, but i don't think just saying finishing near where we did again should be the aim.
Try and have a go for the top 6 and if you fail (very likely) then so be it, but i think Villa, ourselves, west ham, Leicester and probably Everton will all have the aim of trying to be 'best of the rest'. If you can get 7th there's a chance of Europe.
In my opinion we should be looking to compete with west ham, villa, Brighton etc in the top 10 rather than thinking 10th or 11th would be good. I'd probably be quite happy with a comfortable season, but aim high and if you fail you might still have a good season.