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The Hundred - Free tickets


NorthCountryBoy said:
Getting the brand out there. Kids in inner cities etc (that’s who they’re targeting) will need to be exposed to the actual games first. Next month til that happens on BBC and YouTube.
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But what evidence is there that kids in inner cities will be remotely interested? It's basically T20 with a few different gimmicks.The relevant evidence is that kids no longer watch terrestial tv.So £70m has been lavished on a hunch?
When in a hole stop digging. Cut your losses and run. Or risk bankrupting the game entirely.
 
Parkside said:
But what evidence is there that kids in inner cities will be remotely interested? It's basically T20 with a few different gimmicks.The relevant evidence is that kids no longer watch terrestial tv.So £70m has been lavished on a hunch?
When in a hole stop digging. Cut your losses and run. Or risk bankrupting the game entirely.
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I think this is really a gimmick too far
You have less real sporting action and much more marketing mumbo jumbo time wasting and American style super sleepy hyperbole
 
NorthCountryBoy said:
Getting the brand out there. Kids in inner cities etc (that’s who they’re targeting) will need to be exposed to the actual games first. Next month til that happens on BBC and YouTube.
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I'd love to know who the inner city kids are supposed to look up to while watching.

All them white public school boys and second rate Aussies.

Moeen is the poster boy really for that demographic amongst the Asian community and him playing in the hundred surely won't improve any impact he's had already.

The ECB are all in now. Covid you'd have thought would have made them re-evaluate but nope.

Most of the top players have pulled out. Replaced by players already playing in the blast.

My generation got into cricket from the 2005 ashes. We played a load of Kwik cricket in middle school in the run up to that ashes. So I was hooked after that series.

I dunno what they do with kids in school pre covid but I doubt there's much cricket played anymore.
 
Parkside said:
But what evidence is there that kids in inner cities will be remotely interested? It's basically T20 with a few different gimmicks.The relevant evidence is that kids no longer watch terrestial tv.So £70m has been lavished on a hunch?
When in a hole stop digging. Cut your losses and run. Or risk bankrupting the game entirely.
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31m people watched TV on Sunday night.

The biggest gamble for the ECB would have been to do nothing.
 
sunlansthebest said:
Go and watch Middlesex then
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Surrey have always been my adopted southern county since I lived in SW London in the 90s.

I don't mind a bit of county cricket but it can be often a non-event as a sporting occasion. I don't see why so many people are eager for the Hundred to fail. Maybe it will, maybe it won't but let's find out. It's not a "product" designed for old farts like us but for a generation who have no attachment to the county game.
 
Silly Point said:
Saw a few people wearing merchandise yesterday and the lads next to me were talking about it. Have a feeling it’s not going to be the write off we all expect on here
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The marketing must be working. I've got 2 mates who are general sports fans that fancy it who have never watched a game of cricket other than the ODI WC final.

I've said I'll go with them in the hope of convincing them to get into proper cricket in the long run.
 
NorthCountryBoy said:
31m people watched TV on Sunday night.

The biggest gamble for the ECB would have been to do nothing.
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probably that figure in total watched 2005 ashes series and every test this year is a sell out. There's a vast following for cricket in its present forms,that's why it' not only sustainable but had reserves of £70m. If you think investing that same amount in a venture in which there's no evidence of a demand ,you're fully entitled to your opinion. Advance ticket sales suggest there's little interest.
Surely the way to encourage a wider interest in the game amongst youngsters is to get into schools and get them playing the game?
 
GordonMuchallNo1Fan said:
because it's to the determent of the county game. ask members of durham, kent, leicester, gloucester, worcester for example. they're even on about cancelling the 50 over cup now because of the 100.

i hope it fails big time
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That assumes there is much about county cricket which is worth saving.
 
Dan..Dan..Dan..Dan said:
Up to 6. Must be selling like cold cakes.
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Don't know if same one I got with being a Allstars/Dynamos activator, I can pass it on to all registered activators at the club who would get up to 6 free tickets each,but they have stopped it today as someone shared it to a national vouchers website
 
GordonMuchallNo1Fan said:
Sounds like a poor product to me.
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of course it is, but that doesn't stop it being hard to market a product that doesn't exist yet.

it'll be a few years down the road before we know if it's been a success or not, the sad thing is thats probably the same time frame for it to ill off proper cricket, so we'll end up with just the 16.4 or nowt imo.
 
Twisted said:
of course it is, but that doesn't stop it being hard to market a product that doesn't exist yet.

it'll be a few years down the road before we know if it's been a success or not, the sad thing is thats probably the same time frame for it to ill off proper cricket, so we'll end up with just the 16.4 or nowt imo.
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Yup it will be the death of cricket, that'll be my lot with the game if that does happen.
 
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