Grumpy Old Man
Striker
Aye as a title technically yes, but his role was to develop the football side as well.
"I have been running the Club as Markus' representative since 8 July and a good start has been made in recruiting well regarded senior staff and our new First Team Manager, who have begun putting together the strategies for on and off field success. But it is only a start. We have been reviewing, and will continue to review, every aspect of the Club. We will be applying policies to our football team, commercial operations, financial structures, community work and fan communications which ensure that we run as a first-in-class football club and business."
That#s a perfect definition of a football CEO; a Sporting Director only gets involved in the first of those. To use Cortese in that role would be wasting a huge amount of his talent. You appoint him as CEO and a SD to report to him.