The media are looking for clicks and we provide them.
I'd also say that people form opinions based on the evidence provided to them. People see a nutter punch a horse on the news, they think he's representative of the fanbase. But he's as representative of our fanbase as the kid shitting in his seat is of yours.
Re: the deluded Geordie stereotype, it's talksport bollocks really, isn't it? This is reinforced and regurgitated by other fans. They can't be arsed to have any real insight into what the fans expect, so they trot out a bullshit cliche. Our expectations these days? Shit football and survival.
One very young Sunderland fan having too much to drink, forgetting where he was and pissing himself (think it was proved he didn't shit himself) clearly isn't representative of a fanbase. In isolation, a grown 50 something man squaring up to and then punching a police horse because Sunderland beat Newcastle (again) probably wouldn't be either. But throw in the riots on the streets of Newcastle on horse punching day which was all over sky news with fires being lit and nutters squaring up to and throwing things at the police.
Throw in the Bigg Market being smashed up when you lost a cup final (twice) which received national coverage.
Throw in Keegan having to front up to loads of nutters on the steps of St James for daring to sell a player which received national coverage.
Throw in mock funerals and bedsheet boycouts that received national coverage.
Throw in the public bullying of Robbie Savage last season at Rochdale or the cock waving at Oxford.
Throw in hundreds of entitled fans storming the pitch (before they shit themselves at the halfway line) trying to get the playoff semi final abandoned because they were losing which received national coverage.
Throw in your MP standing up in parliament because the fans aren't happy with Mike Ashley's ambitions which received national coverage.
Throw in takeover meltdoon and the same Newcastle MP this time standing up in parliament to demand ansaz which has received national coverage.
Throw in Tyler (jooorrrrrrdieeessss...like that) and Wraith and True Geordie and "Amanda Stavely will ya come and save tha toon".
There will be so much more that I and the rest of the country will have forgotten but shows you for the utter nutters that you are.