The Northern Spire Bridge

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Sneech said:
I used to work for this company who were merging with another company so we hire the type of thing you quoted and spent a day at Slaley Hall brainstorming under their control to come up with a name. They eventually came back with this luxurious velvet bound book thing with three suggestions in and a ridiculous load of waffle. It was riddled with spelling mistakes and of the three names, one was already in use by another company, one was the name of a film about horse sex, and the final one was misspelled and just shit.

And they did a 'logo' which was supposed to be tadpole signifying metamorphosis, but looked just like a sperm.

The then put an invoice in for over 10k

We fucked them off and didn't pay them the bunch of f***ing jokers
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Equus? Did the firm(s) in question actually anything to do with horses, like?
 
I can think of 3 better suggestions off the top of my head to the 3 that where up for vote
1) Joseph Swan Bridge
2) Liberty Bridge
3) Doxford Bridge

All have something to do with the city and its heritage
 
TheWanderer said:
One of the Geordies I work with, came over to me the other day and said he was along Washington the other day, and noticed a big new white construction over Sunderland, what was it?

So even those in surrounding areas arent interested.
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Well whether they're interested or not, if they're not aware of it then they're heads up their arse morons.
 
Sneech said:
I used to work for this company who were merging with another company so we hire the type of thing you quoted and spent a day at Slaley Hall brainstorming under their control to come up with a name. They eventually came back with this luxurious velvet bound book thing with three suggestions in and a ridiculous load of waffle. It was riddled with spelling mistakes and of the three names, one was already in use by another company, one was the name of a film about horse sex, and the final one was misspelled and just shit.

And they did a 'logo' which was supposed to be tadpole signifying metamorphosis, but looked just like a sperm.

The then put an invoice in for over 10k

We fucked them off and didn't pay them the bunch of f***ing jokers
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Excellent!! I detest f***ing charlatans like that. Was the horse name "Equus"? If so, how does that relate to a tadpole?
 
TheWanderer said:
Im not sure anybody outside of Sunderland will actually care about a new bridge in Sunderland, or even know about it.


I think you may be overstating the interest from outside of Sunderland to be honest.
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^^typical sunderland defeatist, pessimistic, attitude.

why accept second best all the time? i love a bit of self derogatory humour as much as the next mackem, but sometimes its like people want nowt to happen or things to go tits up so everyone can go 'typical sunderland' - like its easier to just accept second best than to try and be better.

the name of the bridge is a f***ing shambles and if it were being built in a forward thinking city, there is no way in a million years any of these titles would have been suggested in the first place.

its not relevant to sunderland at all. 'northern' could be applied to anything, it means fuck all, and a spire generally refers to 'a tapering conical or pyramidal structure on the top of a building, typically a church tower' so what the fuck a bridge is doing being named that is pathetic.

very similar situation to when they built the civic centre, thinking it was all futuristic and modern, where as in reality 5 years later it looked like a peice of shit

Chunk Love Sloth said:
I can think of 3 better suggestions off the top of my head to the 3 that where up for vote
1) Joseph Swan Bridge
2) Liberty Bridge
3) Doxford Bridge

All have something to do with the city and its heritage
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exactly. and no one would have disagreed
 
Ben Gardner said:
Equus? Did the firm(s) in question actually anything to do with horses, like?
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Aye that's the one, and nope, it was supposed to signify movement or some bollocks

The first thing I did was google the names on the shortlist, obviously the marketing 'gurus' didn't think of something as leftfield as this before they submitted it

Scimmy said:
Excellent!! I detest f***ing charlatans like that. Was the horse name "Equus"? If so, how does that relate to a tadpole?
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Aye it was Equus, it was 'movement' apparently and the taddy was 'movement in the form of metamorphasis'
 
becs said:
It'll just get known as the new bridge. Same as a road near my parents which is still referred to as the new road even though it opened around 1990.
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Haway you christened it giant tweezers bridge and i'm sticking with that,

Ben Gardner said:
Equus? Did the firm(s) in question actually anything to do with horses, like?
Click to expand...

Scimmy said:
Excellent!! I detest f***ing charlatans like that. Was the horse name "Equus"? If so, how does that relate to a tadpole?
Click to expand...

Sneech said:
Aye it was Equus, it was 'movement' apparently and the taddy was 'movement in the form of metamorphasis'
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how is it so many people are experts on horse sex fillums? i was ready to rip the piss out of the first of you knowing but now it seems i'm the only one who isn't an expert
 
Twisted said:
Haway you christened it giant tweezers bridge and i'm sticking with that,







how is it so many people are experts on horse sex fillums? i was ready to rip the piss out of the first of you knowing but now it seems i'm the only one who isn't an expert
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I just googled the name from the marketing company, marra.

Not sure how the other two knew so quickly mind!
 
tunstallhill said:
^^typical sunderland defeatist, pessimistic, attitude.

why accept second best all the time? i love a bit of self derogatory humour as much as the next mackem, but sometimes its like people want nowt to happen or things to go tits up so everyone can go 'typical sunderland' - like its easier to just accept second best than to try and be better.

the name of the bridge is a f***ing shambles and if it were being built in a forward thinking city, there is no way in a million years any of these titles would have been suggested in the first place.

its not relevant to sunderland at all. 'northern' could be applied to anything, it means fuck all, and a spire generally refers to 'a tapering conical or pyramidal structure on the top of a building, typically a church tower' so what the fuck a bridge is doing being named that is pathetic.

very similar situation to when they built the civic centre, thinking it was all futuristic and modern, where as in reality 5 years later it looked like a peice of shit



exactly. and no one would have disagreed
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The name of a bridge in sunderland or the bridge itself will honestly not register on anyone apart from locals residents radars, like it or not. It’s not defeatist or pessimistic at all.

It’s a simply designed bridge giving better access, nothing more, nothing less. Don’t try and paint it as something special or groundbreaking.
 
TheWanderer said:
Do you know what’s going on in the building and construction area in Newcastle or Durham?
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i know they knocked down the milburngate shopping centre so they can build another shopping centre. no idea what the passport office is being replaced with, but then i go into durham from time to time.

honestly, people from durham or newcastle probably don't come into sunderland all that often, and it isn't exactly in the most inspiring part of sunderland is it? it's not like a wonderful monument build in the town or one of the big parks, it's a f***ing road from one drab part of sunlun to another

TheWanderer said:
The name of a bridge in sunderland or the bridge itself will honestly not register on anyone apart from locals residents radars, like it or not. It’s not defeatist or pessimistic at all.

It’s a simply designed bridge giving better access, nothing more, nothing less. Don’t try and paint it as something special or groundbreaking.
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agreed.

it' still a shite name mind
 
Shite shortlist with little public input, but they were probably paranoid bridgey mcbridgeface might dent the city of culture bid
 
TheWanderer said:
One of the Geordies I work with, came over to me the other day and said he was along Washington the other day, and noticed a big new white construction over Sunderland, what was it?

So even those in surrounding areas arent interested.
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That's the thing about Geordies though, they slag off Sunderland without ever having been. They just believe the popular myth that it's like downtown Mogadishu. The reality is that outside of the city centre a large part of Newcastle is a run down shithole where English is a second language. I say this as someone who has worked on Tyneside for 20+ years and has in-laws all over Newcastle.
 
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