The only things bordering on creepy are most of your sanctimonious posts. The Internet, and social media can in themselves be unhealthy, but we're all part of what makes it that way. Message boards like this should not be taken so seriously. The majority of fans, just go about their daily lives doing other things than obsessing with mags.Rivalry is good and every club/fan who has a neighbour/rival will relate to it.
I'm afraid ours is beginning to border on obsession now though and almost a little creepy and unhealthy. Trouble is people like you just can't see the woods for the trees on this issue unfortunately.