Ofcourse he does, so does anybody who makes money from the internet nowadays.He thrives on the attention and comparing him to major broadcasting companies seems an odd tack.
I'm interested in what he has actually has but why the hanging about if its so serious?
I'm just saying of all the things to give him stick on this is the least by far. Building hype is what people do. Even tv companies that expose real life crimes put out trailers and build up hype.