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SOL expansion


Biggest mistake they made in building the stadium was sinking the pitch below ground level. The space for concourses and corporate are massively impacted as a result. Went past the mags gaff the other day and the amount of people in and out of the big stand for a non-matchday was huge - loads of events going on that can generate revenue.

The stadium we currently have wouldn’t have been built as it would have been too expensive, the stadium we’d have would probably be like the riverside
 
What you have to ask yourself is what crowds could a successful Sunderland get.(similar to what the mags are doing but without the blood money)

Would a 47k stadium be big enough?
Would it fuck.
Aye mate but what happens if we got back to league one 🤪🤪
We could, and sunderland as a YoYo club are never going to need more than we’ve got now.
That’s the spirit. Honestly our fan base sometimes.
Birmingham haven’t exactly had a good time of it.

We’ve not been close to capacity regularly in 20+ years.
Yeah and now they’re expanding. You’re so afraid of a bright future 😂
Average attendance 40.7k, 8.3k below capacity.
That’s not the capacity and you know it. If you think it sounds better it doesn’t.
Even at 6k below actual capacity, there’s no need to extend.
There is. If we’re successful and be where we want to be. The goal is to be a regular top 10 premier league side. We don’t have enough hospitality areas and you’ll see this season not enough season tickets.
 
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I think with success we'd fill 55K, I just don't think our catchment area is big enough for more. Plus we have the mags 10 miles away. We need more corporate though, so they may 3/4 fill the east stand with seats and the rest with boxes/hospitality.

If we offered cheap seats like City are doing we may increase that.
Which catchment area are you referring to? We’ve got support from all over the country not just a few miles from an SR postcode. I agree that corporate is inadequate as are the concourse areas
 
People wanting to put corporate in the East Stand need to be careful imo. If it's in an upper tier then fair play but moving people in the East Stand will result in a lot of people giving up their season tickets imo. A lot of people in there are older and they won't be walking up into the gods.
 
I’m not sure that argument even stands up anyway because our concourses are still ground level and the walls aren’t load bearing so could easily be moved backwards a good few metres to create loads more room.
One thing's for certain, if KLD or corporates had to endure the same conditions as we do in cattle class, the extension/widening would have happened years ago.
 
Aye mate but what happens if we got back to league one 🤪🤪

That’s the spirit. Honestly our fan base sometimes.

Yeah and now they’re expanding. You’re so afraid of a bright future 😂

That’s not the capacity and you know it. If you think it sounds better it doesn’t.

There is. If we’re successful and be where we want to be. The goal is to be a regular top 10 premier league side. We don’t have enough hospitality areas and you’ll see this season not enough season tickets.

There’s just no need to extend/expand until demand meets supply, or at least gets close to it.

We need more hospitality because we’re close to full, especially in the more popular areas. We don’t need more standard seats.

They’ve been on sale for over 24 hours and it’s still dead easy to buy one. If we were needing extending they’d have gone in hours.
 
The amount of money you can spend on your team is now directly linked to how much revenue you club generates. The two are inextricably linked, if you want a better squad then you need to increase match revenue and our stadium is now a limiting factor to that when we're in the Premier League.
If we doubled our match day prices we probably we'd probably get nearer the Leeds Utd match day revenue. However doubling the price means losing fans. There's a limit to just how much the club can milk the fans.

Even hoying £100 on every season ticket next season which an average of say 42k SAFC crowd would get £4,200,000 (we can't increase away tickets) which in the grand scheme of things isn't exactly title challenging money. That £100 increase however may push a parent and child to the financial limit so they stop going, along with a few others.

More so due to fewer 3pm games in the Premier League and this season being even easier to watch on legit TV (unlike the Reidy era when it sold out as there was only dodgy boxes back then). You then need to sell those seats at the higher price to new people or it's now lost revenue.

We don't have the luxury of some clubs who can take the piss and milk the fans to the limit when there's more affluent people willing to pay the high prices or they're limited by capacity. Nor do we have the 'tourist' factor. Even that price rise for the bandwagoners is only going to generate a a few £100,000 extra. Yet here we are in the Premier League with a guaranteed £200m coming soon
 
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One thing's for certain, if KLD or corporates had to endure the same conditions as we do in cattle class, the extension/widening would have happened years ago.
To be honest they only seem to have become a major talking point in the last few years. Barely got mentioned on the likes of here during our last Premier League stint, so seems to coincide with other new grounds being built that have bigger concourses. I personally don’t mind it all that much because I accept the hustle and bustle is part and parcel of a football match and the crowds. Accept others have different views or feelings about it than I do though.
 
There’s just no need to extend/expand until demand meets supply, or at least gets close to it.

We need more hospitality because we’re close to full, especially in the more popular areas. We don’t need more standard seats.

They’ve been on sale for over 24 hours and it’s still dead easy to buy one. If we were needing extending they’d have gone in hours.
How many seats are unsold?
 
To be honest they only seem to have become a major talking point in the last few years. Barely got mentioned on the likes of here during our last Premier League stint, so seems to coincide with other new grounds being built that have bigger concourses. I personally don’t mind it all that much because I accept the hustle and bustle is part and parcel of a football match and the crowds. Accept others have different views or feelings about it than I do though.

Same in every walk of life though, not just football. KLD wouldn’t accept flying Ryanair economy either.
 
There’s just no need to extend/expand until demand meets supply, or at least gets close to it.

We need more hospitality because we’re close to full, especially in the more popular areas. We don’t need more standard seats.

They’ve been on sale for over 24 hours and it’s still dead easy to buy one. If we were needing extending they’d have gone in hours.
Dead easy is not right. 2 people looking together now and the only option is a few areas on front row or right to the back of pc
 
To be honest they only seem to have become a major talking point in the last few years. Barely got mentioned on the likes of here during our last Premier League stint, so seems to coincide with other new grounds being built that have bigger concourses. I personally don’t mind it all that much because I accept the hustle and bustle is part and parcel of a football match and the crowds. Accept others have different views or feelings about it than I do though.

Pretty much started when another ground in the North East first started getting mentioned about being rebuilt. Genuinely think some people just want to expand it so it's bigger than the mags, the same people keep mentioning them in their posts so they're clearly in their mind when posting.
 
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