Aye lets stick up prices which will no doubt price out the bairns and therefore the next generation just so it looks better. See here for a more detailed explanation as to why it's better it wasn't left at 42k. Also bear in mind that the Premier Concourse was shut for a period which is similar to not having the extension anyway. Unless some are really bothered about empty seats and the mags (and other clubs) taking the piss or that it doesn't look good?
The club seriously need to bin the small time attitude and let people buy their own seats for cup games. The increase in ST prices should include cup games….Give supporters some rewards and incentives
www.readytogo.net
I'm not sure he's thought it through as you'd just end up with restricted ST sales, a membership scheme, lottery match day tickets, inflated prices and bairns missing out which would affect the future 'core' during more shit times.