They just don't get it. They believe their squad is outstanding when in reality it is an overrpriced, overrated, undisciplined stack of shite. There is this overinflated image thanks to the media of everything regarding NUFC which it appear better than it actually is. For example "oh he's playing for NUFC, he must be a good player".
For example, as soon Ginger Biss Biscuit moved to them he was considered for an England place. Completely undeserved. As much as that is dropped now, the likes of Defoe can score 15+ goals a season and still be overlooked...