"The Newcastle United Code was introduced as the foundation of the club’s culture. It comprises the core values of One Club, Excellence, Relentless, Accountable and Integrity, supported by behaviours and principles designed to apply to all staff across the organisation. LM provided an update on the one-hundred-day review, noting that the new chief executive is now in place and that the Newcastle United Code emerged from this process."
A few weeks later they sold the Stadium to a Saudi controlled company that sits entirely outside of the group which owns nufc. The excellence, integrity and principles are positively flowing. The whoppers that follow the team don't appear to realise what a potentially shit move it is for the football club to become totally detached from the stadium. Puts them in the same company as other notable and troubled outfits such as Derby County, Wimbledon, Bolton Wanderers and Coventry City.