Equally if they have lower ambitions and want a profit, they can get the mags for a decent price, improve things and the value will increase a lot more than a club that is already in the CL.
Maybe the Ruebens are involved because the lot of them see potential for lucrative developments. Buying the club, getting the council onside, in an area where values can increase significantly might have played into their thinking.
Too early to tell, but I can see a few possibilities for why they'd have gone there
This is a huge post but I can type quite fast but I think we're gonna enjoy the disappoinment when the Mags don't sign Mbappe, Haaland etc and possibly don't even win owt!
I think both of what you say will happen and some of the Mags will get a shock when they don't spend £100's of millions chasing success as it's not like it was for Chelsea or Man City. There's already 6 clubs up there with huge revenues and obscene wage bills that are just as big and some considerably bigger than the revenue of any of the other 14 PL clubs.
Even Leicester who won the PL and had a single season in the Champions League haven't broken the £200m revenue since then, yet Arsenal who are lowest of the big 6 still get way more revenue and Man City's wage bill alone was £321m. I think Leicester will fall from grace as they won't be able to sustain what they're doing now, which is paying huge wages as it was £157m in 2020 but look at their squad overall. They're not looking as good this season as they've drawn with Palace, Burnley and got beat by Brighton and only beat Norwich 2-1 with a late goal. The same goes for their Europa League campaign as it's not looking good being bottom and they could go out in the group stage so will get very little revenue from that. I'll post this again as it shows the huge financial gap and how the wages are huge for the big 6,
So rather than chasing the big 6 which isn't guaranteed to work and potentially losing £100's millions if they fail, I reckon they will invest in the academy infrastructure along with a few signings like Chaudhry etc but under £50m (possibly less) and keep it sensible. They will look to develop players who haven't quite yet hit their peak and selling them on for profits just like Leicester did with the likes of Kante, Mahrez, Maguire, Chilwell etc.
They're top class players but Leicester simply couldn't afford to keep all their top players due to the huge fees offered to sell them and matching the huge wages big teams can offer. However Leicester's spending has gone a bit daft trying to stay up the top and I don't think they can sustain if they have 1 or 2 bad seasons.
So it's a bit of a catch 22 for the Mags as to attract good players means they need to pay big wages which needs big money but to get big money you need good players. However football isn't like it was in the 90's when it was blossoming and Man Utd were the big team with other spending willy nilly without a care in the world like Leeds, Blackburn and the Mags. It's not even like it was in the early 2000's when Chelsea joined the top and not even like the early 2010's when Man City joined the top. Even Spurs have become a financial monster in the last 5 years, albeit without any real success. Aye the Mags will be able to get a few decent players in but not a full team and certainly not on top wages. I'd dare say they may even cash in on ASM if a big offer came in to sell him and his head could be turned by an offer of huge wages as they could then reinvest that money on 2 other blossoming players for example and repeat it again by selling on for increased fees etc.
As for the Reuben's, look at this article as it suggests that all is not rosy in Manchester development side of things. Football is a business now and they're not in it to win things, they're in it to make money and sometimes this can mean shit happens as money talks.
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If investment into the communities of Newcastle proceeds, it will no doubt be welcomed by an austerity-hit council in desperate need of funds. In Manchester this came in the form of the Manchester Life partnership: a real estate venture between the Labour-run council and ADUG that subsequently developed hundreds of apartments in the Ancoats and New Islington neighbourhoods. Despite pronouncements of a
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, a growing body of evidence has demonstrated the huge costs to the public purse of this partnership:
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, public loans for development, and the avoidance of any contributions of affordable or social housing in a city experiencing an intensifying housing crisis.
Given the partnership was supposed to be a 50/50 venture and involved these significant public contributions, it therefore seems extraordinary that from Manchester Life is flowing to Abu Dhabi via its Jersey-based holding company. The council response has been to offer some vague assurance of ‘longer-term profit sharing arrangements’.