According to the the article they offered him bonus related increments, but then won't give him the tools (in his eyes) to achieve the bonus.One of the things from that article is that if he goes to China it’s for the wrong reasons, because he’s going for money, yet it says Ashley should offer him more money, in that case if he signs he’s staying at the Mags for money, so surely that’s for the wrong reasons too
Both parties are clearly poles apart and won't be willing to bend.
If he wants to try and win stuff and do well, that's great, try to appease him, club does well everybody is happy.
But if he does end up going to China, it's a bit like when top players started going to Anzhi in Russia "for the challenge".