Everyone is assuming this relates to the shirt?
I'm not sure about that. Why would Elvis Presley, or more specifically his estate, sponsor our shirt? This will probably cost £20m to £30m per year for 3 years. From the Elvis side, are they going to sell more than £90m extra records?
Other suggestions it could be an Elvis themed shirt?! What would that even entail? In that scenario we'd be basically paying to put his signature on there - will we sell any extra shirts because of that?
Intrigued to find out what this is about, but not sure it's going to have anything to do with the shirts.