it's not all about the footy as it will have plenty of other stuff using it throughout the year that will generate cash. It's going to be a sports quarter and nowt like we could offer up here due to space limitations.
No doubt with it being new and shiny and probably offering what Spurs does and more then it will attract new fans a some have already pointed out. The revenue they generate from it all, not just the footy will no doubt help them over time to spend more on the team in whatever league they're in. If they ultimately get into the Premier League then their revenue could eventually be in the top 10 I reckon.
For all those saying "What about the empty seats?" or "They won't get 62,000" etc, what they could also do is what we've done in the past and get the kids in cheap. This means a parent is dragged along also and it means potentially getting a lifelong fan for the future, all while spending money on more than just a ticket. In time this increase in younger fan base that will add to the core of the fan base.
Given it will offer similar to what Spurs does on a match day then it could well be that it will attract kids who may have gone to Villa in the past and can't get tickets, on top of more mature fans. It's a shame we're limited in a way with the match day experience but 30 years ago when it was all in planning stuff like that wasn't a thing.
Using the video where Jude is looking at it, this is what I reckon the white bits are. The gif below It shows the map (
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), then highlights the area of the development and then hoys on the SOL for a size comparison.
We'd love summit this size around the SOL as a sports quarter surely? Even if the club got all the Sheepfolds and did something with it, rather than building a few 100 houses. It's mental as those few 100 houses will only spend £X a year but if it was a sports quarter offering 365 days things it would add far more into the economy.
The BBC link had this image up showing what they already own but this is a bit smaller than what's shown in the video. This is possibly what they bought in 2024 when they bought the Wheels site that has the various race tracks on it.