They like him because he had an anomalous bit of success in Europe. Same as McClaren.
And like McClaren, he has been an abject failure ever since. Inter fans hate him. Chelsea fans despised him. He destroyed a promising Napoli, barely lasted half a season at Real.
You think he's your ticket to European glory. You think it's where you belong. But like Rafa, you are clinging to a very brief period in the distant history, and are doing so to mask you embarrassment at your pitiful present day reality.
You forced your chairman to lose a succession of effective managers. Then, though your creepy adulation of absolute pisstakers like Ben Arfa, you forced your chairmen to buy a load of flair players and ignore your possession of the league's worst defence. You did all that because you think it's your right. That you are still "entertainers", despite the fact that it's as credible as Steffi Graf still claiming to be world's best female tennis player.
Here's the uncomfortable truth. You're an unglamorous small club who haven't won a single domestic honour since a the 10th anniversary of Hitler's death. You play your home games in a giant Sports Direct mug, pock marked by a ballooning number of empty grey seats. Your delusions of grandeur have relegated you - again. And what do you do? You clamour after yet another ineffectual show pony as your messiah. You twist reality until you can tell yourself that this relegation actually makes you a growing force in world football, when you think about it.
Your ambition should be to get Phil Brown in. That's your level. Local lad, knows your league. Sign Richard Keogh. An honest pro. Cheap. A battler. Maybe loan Danny Graham from us. We'll cut you a deal, we know you're skint. Aim for the play offs. You won't get there, but having an achievable target might stop the rot.
2017/18 will be tough, what with the relegated clubs' £100m parachute payments. But hold firm. By 2020/21 you've got a winning formula. Siem De Jong is on fire! You're in the Play Off Final!
OK, so you lose against AFC Wimbledon, but it was a honour to play a part in their fairytale. And who needs the Premier League?! The Championship is real football, and Big Philly Brown is one of wuh.
Tl;dr.