RedandWhiteRebel
Midfield
They could've said to anyone in the world, what should we call this bridge it's crosses the river Wear, and they'd have said errr 'Wear Croosing'...ffs what a name. It should have been the Bradley Bridge. What a missed opportunity to do something great.
Now the name is pretty certain to be Keel Crossing (Keel Bridge to me) and linked to ships they could make it interesting by installing some large art work / structures at either end of the bridge.
Make it feel like walking through the belly of a large ship on the approach to the bridge.