TBF I think we had ambition with SNQ and Short but sadly every manager bar BSA was an incompetent doofus and threw money down the pan
We've never (in my lifetime at least) had top level operators in every position at the same time. We've had some top players / manager / coaches / owners but not at once.
We've now got an owner who has been brought up in and around top european football clubs,
A director of football who has consistently operated at top European clubs and knows how to do business with big players/clubs
We've got a forward thinking manager who is clearly very bright and has a great record of developing players
We've brought in some top coaches from Elite clubs
To add to that we've signed some top performing players from europes top 5 leagues (Xhaka, Alderete, Diarra, Reinildo, Mukiele etc)
Mixed in with High potential young players with top level experience (Talbi, Sidiki, Adingra)
This is not the recipe of a side expecting to fight relegation long term. Staying up will be the main goal this season of course, but beyong that we'll be targeting top half year on year as a minimum imo
I've never known the club be in such a healthy position both on and off the field