Jelly Belly
Striker
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For what it's worth, I'm massively on the fence when it comes to the fake shirt argument.
I personally always buy myself one of the official shirts from the club shop, I rarely wear them but I don't have a season card due to the distance I'd travel for a home game so I see it as my way of putting a bit back into the club.
I do, however buy my kids (4 &7) their SAFC kits off DH Gate, the reasons for that are firstly the cost, £14 for a shirt and shorts with their names printed on the back, compared to the £65 for shirt and shorts in the official store, and that's before printing which is another £12 on top. Secondly, especially where Sunderland are concerned, the quality and standard of the shirts for young kids are horrendous. To stick a Sunderland badge on an Avec branded kit is an embarrassment. The kits I've purchased for them in the past are still going strong and look more authentic than what Avec produce.
I do know though that the fella in this video was and probably still is looking to catch out RTG favourite Gunn Retro, another area where the club let themselves down. The 'retro' options in the club shop are very, very bad whereas Gunn Retro clearly put a lot of effort into what he produces.