That’s all it would have took for the t20 over hereFTA definitely matters. The BBL and Ashes are both FTA here in Aus, and whilst the BBL has waned a bit in recent years, it's still part of the national sporting conversation.
Instead they’ve wasted millions to alienate the original fan base by creating a competition that no one else plays worldwide but everyone has a t20 tournament
Result. Five weeks when the top players of English cricket sit in their backyards or hitting ten white balls over the boundary
And that’s the peak summer months given to that competition
No other country in the world has done this. Not a single one and they know what would happen if they did