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Tokyo Optician
Striker
According to Louise, Ellis Short is the first to accept that he's made mistake, after mistake after mistake. The club is now in financial meltdown, thanks to Short's many mistakes and he's decided to close his billionaire wallet. Leaving a new manager with the weakest squad we've had in years and zero chance of promotion back to the only league that could possibly service our debt??
Well done ES, you've really side stepped the next mistake!!
Well done ES, you've really side stepped the next mistake!!
G Force
Striker
End of thread
Nipple Salad
Winger
Currently underway, another thrilling relegation battle and the chance to pay tribute to the 86-87 season
It's in our History
Hank Scorpio
Striker
I agree tbh mate. I suspect the relegation plans were in place but with Moyes still in charge to lead us back.
I have said since relegation we wouldn't bounce back this season; but I now believe it could be 4 or 5 seasons before we are ready again for promotion.
Definitely Maybe
Striker
Spot on
In 3 years time we'll be reading "Ellis Short accepts mistakes were made upon relegation but is confident we've got it right this time"
D
Deleted member 26022
Guest
you still have hope on your side, i look at Derby Ipswich Forest, and Leeds and think if we don't get promoted before the para shoot money runs out, that is us.
Grumpy Old Man
Striker
Watch out for Derby tomorrow - things could get very interesting if they don't go up.
Robanner
Winger
Us surviving relegation for a number of years by ridiculous miracles may not have done us any favours. We kept on making the same mistakes, digging a bigger financial hole as we went, which means it is going to take so much longer to sort out the finances now. If we'd have gone down 5 years ago, we might have been able to manage that relegation credibly and heaven forbid come back stronger as a club for it. Instead we've squeezed every last drop of value and goodwill out of the club and we are now left with an abject mess. Worse still I sense the apathy from the fans is at an all time low and that could be catastrophic for the club in the short, medium and long term.
Nipple Salad
Winger
I think as long as that yank wingnut is involved we won't progress, even if he did crack open the wallet his decisions up to now have been shocking
wilki
Striker
Thank you for your recent email to Mr. Bain and Mr. Short. We appreciate you taking the time contact us, and I would in turn like to take this opportunity share some thoughts with you.
Martin Bain has been brought to the club by Ellis Short to help achieve football and financial stability. It is not something that can happen overnight, especiallygiven mistakes of the past, which Mr. Short would acknowledge. We are contending with a huge drop in income from Premier League to Championship and are having to cut our cloth accordingly as we aim to turn the club around. Mr Shortcontinues to fund the business shortfalls, however it was simplynot sustainable to continue operating in the way the club had been in recent years and a line had to be drawn a line in the sand.
In the time Ellis Short has beeninvolved in the club he has invested a huge amount of money and, which I feel is important to clarify, has never taken a pennyfrom the business. He would be the first to say that the money he has committed has not always been spend wisely, which again is something that we have to change. In Martin Bain, the club has a strong leader who is makingpositive changes to how we operate our football business in order to address this.
As previously mentioned, Mr Short continues to fund the club, however the money he puts in is currently going towards elements such as the wage bill, legacy transfer fees (transfer costs relating to players signed inprevious years), running costs and other operating expenses, sosupporters don’t see the investment he is making as it is not being spent on transfer fees.
It is imperative that we work smarter in terms of our playertrading, whether that be acquisitions or sales and this is a fundamental issue highlighted by the chief executive when he joined the club. By not generating cash from player sales to subsidise new signings, the club has been heavily reliant on owner funding, which is not a sustainable model for any football club, hence the need for change.
Our primary focus over the summer has been to re-build and re-shape the squad for the Championship. We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future. Simon Grayson has been clear in the type of player he wanted at theclub, hard-working, playing for the shirt, respecting the club – and I think that’s something everySunderland fan would echo. It is also something that has perhapsnot always been the case in the past.
We have a good group of playersnow, a mixture of youth and experience, who are desperate to succeed here. We need to encourage and nurture them and we are confident that we will see the fruits of that as the seasonprogresses.
There is no quick fix but please be assured that we are committed to making the club stronger for the long-term.
Thank you for your support.
With kind regards,
Martin Bain has been brought to the club by Ellis Short to help achieve football and financial stability. It is not something that can happen overnight, especiallygiven mistakes of the past, which Mr. Short would acknowledge. We are contending with a huge drop in income from Premier League to Championship and are having to cut our cloth accordingly as we aim to turn the club around. Mr Shortcontinues to fund the business shortfalls, however it was simplynot sustainable to continue operating in the way the club had been in recent years and a line had to be drawn a line in the sand.
In the time Ellis Short has beeninvolved in the club he has invested a huge amount of money and, which I feel is important to clarify, has never taken a pennyfrom the business. He would be the first to say that the money he has committed has not always been spend wisely, which again is something that we have to change. In Martin Bain, the club has a strong leader who is makingpositive changes to how we operate our football business in order to address this.
As previously mentioned, Mr Short continues to fund the club, however the money he puts in is currently going towards elements such as the wage bill, legacy transfer fees (transfer costs relating to players signed inprevious years), running costs and other operating expenses, sosupporters don’t see the investment he is making as it is not being spent on transfer fees.
It is imperative that we work smarter in terms of our playertrading, whether that be acquisitions or sales and this is a fundamental issue highlighted by the chief executive when he joined the club. By not generating cash from player sales to subsidise new signings, the club has been heavily reliant on owner funding, which is not a sustainable model for any football club, hence the need for change.
Our primary focus over the summer has been to re-build and re-shape the squad for the Championship. We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future. Simon Grayson has been clear in the type of player he wanted at theclub, hard-working, playing for the shirt, respecting the club – and I think that’s something everySunderland fan would echo. It is also something that has perhapsnot always been the case in the past.
We have a good group of playersnow, a mixture of youth and experience, who are desperate to succeed here. We need to encourage and nurture them and we are confident that we will see the fruits of that as the seasonprogresses.
There is no quick fix but please be assured that we are committed to making the club stronger for the long-term.
Thank you for your support.
With kind regards,
Horace Cope
Winger
Delete Ellis Short and write David Murray. Delete Simon Grayson and write Walter Smith. Then read it back to yourself
superdougle
Winger
You missed Louise of the end
seems she likes a good old copy and paste, does she not!
chester perry
Goalkeeper
Looks like a few good more years in this division?
GiantHogweed
Striker
no reason to think we're not heading straight to the next division next year.
early days, but all indicators thus far is that's what's in store...
Excellent reply from the club, honest and forthright, we need to stick together for the next few years whilst we rebuild.
super noodles
Winger
I hope you emailed them back with "SEB"
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