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Club store

Longy said:
I’d agree with all of that. The prices are eye watering though. When the new tracky top was announced, I said to my mate I doubt I’d get it as it’d be about £60. It’s £70. If they’ve got the audience & it’s selling, which it appears to be, fair play to them, but it’s definitely premium prices.
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Yep. Best off waiting for the sales around Christmas time
 

Noiser said:
I heard a stat that despite their popularity and the prices, our income from this stuff is still lowest in the league. Which makes sense given other clubs time at this level and the worldwide appeal that goes with it.

We also make 500k from Hummel for the deal. By contrast, Man city and Liverpool make over 100m from their suppliers. Absolutely mental.

Fwiw, I'm glad we have the Hummel deal even if the money doesn't back it up. It feels more Sunderland as they were the kit supplier when I was a kid, and the quality is mint.
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Surely it’ll be a lot more than that?

If we’ve sold over 100k shirts (not to mention all of the other stuff available) that would only be £5/shirt.

I would’ve thought it was more like a few million/year.
 
PhilY said:
Surely it’ll be a lot more than that?

If we’ve sold over 100k shirts (not to mention all of the other stuff available) that would only be £5/shirt.

I would’ve thought it was more like a few million/year.
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I'ts a multi-million pound deal. so yeah, it's more than that, can't figure out exactly how much though.
 
wisemensaysteve said:
I’ve got to say, the club have absolutely nailed the merchandise this season. I’ve picked up a few bits myself, and the quality is spot on. The sponsor-free shirts look so clean — easily the best we’ve had in years. The pre-match tops are even better in person, making a proper eye-catching impression. I really like the t-shirts. I grabbed one of the retro pieces too, and it’s unreal, you can really feel the difference in detail. Even the hoodies are smart, comfy, and something you’d wear anywhere, not just on matchday. Honestly, the whole range feels a level above — you can tell a lot of thought has gone into it, and it really shows.
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Partly agree.

The kit quality this year is nowhere near as good as last year.
oddjob said:
On the subject of gear I have a 3rd top XL unsponsored available if anyone fancies it.
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Aye
 
PhilY said:
Surely it’ll be a lot more than that?

If we’ve sold over 100k shirts (not to mention all of the other stuff available) that would only be £5/shirt.

I would’ve thought it was more like a few million/year.
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Not according to these figures -

You must be logged on to see external links
 
BDI said:
new? or worn? - what you wanting for it - from the club store I take it?

because they probably only pay £7 a a shirt as it is
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Unworn… still in the bag with tags.. got it from fanatics. Whatever the price is? £60 , I’m not wanting to make anything on it.
Sidewinder2 said:
Partly agree.

The kit quality this year is nowhere near as good as last year.


Aye
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Hi mate, please see my other reply.

Cheers.
 
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PhilY said:
Let’s not get carried away. Stock levels / availability have been appalling all summer - eg there have been months where the away shirt has been out of stock for most sizes.

I also don’t understand why they don’t release the new shirts earlier in the summer.
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Last week had a load of away shirts in the club shop, thought fantastic, every single one 5xl Now that the initial rush to buy one had died down would think they would be in stock, they have no idea when getting back in either. Lass behind the counter was very much shrug of shoulders, don't care, not my problem. Danger is, if out of stock for months on end, people might not be bothered any more or buy a copy one. Yes, should be released earlier.
 
mackem35 said:
Last week had a load of away shirts in the club shop, thought fantastic, every single one 5xl Now that the initial rush to buy one had died down would think they would be in stock, they have no idea when getting back in either. Lass behind the counter was very much shrug of shoulders, don't care, not my problem. Danger is, if out of stock for months on end, people might not be bothered any more or buy a copy one. Yes, should be released earlier.
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In fairness to those working in the shop, they get told very little about deliveries - and they have to deal with some really unpleasant/strange customers.
 
STHLM said:
Was in the shop last week to buy a blue away shirt and they didn’t have any in any sizes or online. The girl had no idea when they’d be back in. So that was disappointing.

How did you order? Online?
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Pretty much what I was getting at mate, I’m not a business person so I don’t know if it is a business strategy to keep demand high by keeping supply just under a level or not I really don’t know but from a layman it seems supply is a bit short

But who am I to question someone has obviously done the numbers.
 
mackem35 said:
Last week had a load of away shirts in the club shop, thought fantastic, every single one 5xl Now that the initial rush to buy one had died down would think they would be in stock, they have no idea when getting back in either. Lass behind the counter was very much shrug of shoulders, don't care, not my problem. Danger is, if out of stock for months on end, people might not be bothered any more or buy a copy one. Yes, should be released earlier.
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They have no contact with hummel. They get sent gear on pre arranged dates. They can't ask for products on any order, they get sent what they get sent. Madness
 
Quinnymelad said:
If they go up that much that's me priced out, first time in 60 years.
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Problem is , we’ve been that shite for that long pricing hasn’t hit us yet.

Until now.


I’d quit happy pay a premium to watch world class players now than say , some Lincoln defender called Arnold slow nuts or whatever.
 
Az* said:
This. The last 3 times I’ve been home the bairns wanted to go, hemorrhaged money.

I grabbed the black top for myself, didn’t realise until I bought it that it doesn’t have the ship badge, still a canny top like and a few of the boys coaches have asked who’s top it is and commented saying they love it.
As said above, we have some decent gear these days.
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The cartoon cat badge spoils it for me, like.☹
 
PhilY said:
Let’s not get carried away. Stock levels / availability have been appalling all summer - eg there have been months where the away shirt has been out of stock for most sizes.

I also don’t understand why they don’t release the new shirts earlier in the summer.
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The away top has only been on sale for 8 weeks. How can it have been out of stock for months??
 
PhilY said:
Let’s not get carried away. Stock levels / availability have been appalling all summer - eg there have been months where the away shirt has been out of stock for most sizes.

I also don’t understand why they don’t release the new shirts earlier in the summer.
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Way better than last season though.

And a different universe to how things were 2-3 years ago.
 
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