They have a standard (sort of) response that goes along the lines of; time constraints, editorial decisions to cover the "bigger" stories, try to get as many items in, understand some people will be disappointed, thanks for your submission, can't keep everyone happy, no bias.
It's of course utter bullshit. They're the only regional news that does anything remotely close and I include BBC Scotland/SITV's love in with the Old Firm in that.
But when you have mags as presenters, editors, producers etc who make no attempt to hide allegiance or bias then they are literally "policing" themselves. Only by complaining will the bean counters at BEEB HQ possible intervene.
This is standard.
Any negative stories are always reported from outside Newcastle.
Items relating to poverty, drug abuse, domestic violence etc never Newcastle, despite them usually being bigger issues in Newcastle and its surrounding environs.
Anything remotely positive in the region and they'll push any and all tenuous links to Newcastle.
When the Keel Crossing was getting prepared to open, they used a link to segway news of the Tyne bridges refurbishment onto the end of it. They can't stand anything removing the focus from Newcastle and, by default, NUFC as the Jawdee Nashun fable makes the two one and the same entity.