Unless you are Spurs or Arsenal who can charge thousands a season for seats and make millions per game on scran.I hate to break it to you but Forest are down to 6th now, losing 1-0 and a fairly mixed run in. Loads of teams have good form, but ferw are able to sustain it for a full season, let alone multiple seasons.
We are not as big as Villa and the mags are owned by a petrochemical state.
Fan base has very little impact on success these days, as most of the money comes from TV rights.
Sad but true. We could double our prices and it wouldn't scratch the surface. Since the PL was formed, football now appeals to the wealthy. Clubs can charge what they want. Our traditional support in the old East Durham coalfields and what is now South Tyneside are low wage areas - that is if people even have jobs. Our support amongst the younger generation outside the immediate vicinity of Wearside has collapsed - the KK factor and now the Saudis. We are going the same way of once successful Preston, Bolton and Blackburn etc ... provincial clubs in the shadow of a giant.In your rose tinted world, every club can be challenging for Europe. That is not how elite sporting competitions work. For someone to win everybody else has to lose. For a team to be challenging for Europe they have to be beating all but three other clubs. We are MILES away from competing at that level at present. Even if "the model" works and proper money is spent (big ifs) it will take years to get to that level of success if we're lucky.
Also everyone goes on about our attendance but they count tickets sold, not bums on seats and you can get a kids season ticket for £3 a game. Our ticket prices are fairly low and our corporate options are limited and cheap. 40,000 at a Sunderland match is nowhere near the same money as 40,000 at say a Spurs match. Even if this were not the case, the ticket money is nothing compared to the TV money, of which the Premier league and champions league clubs get multiples more.
Finally, if you think we are a bigger club than Aston Villa, you are living in a fantasy land. They have won the league, several domestic trophies and the European Cup since we last won a top level trophy, and they have been in the top division for most of my life. We have been in the second tier or lower for 60% of the seasons since we won the FA Cup. Villa have been outside the first tier 6 times in the same period. If you are going back 100+ years to prove how "big" a club are, then Blackburn Rovers and Preston North End are also sleeping giants. Except they're not.
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