Penshaw Mackem II
Full Back
That’s just not true at all and completely misunderstands the modern use of a store as a marketing tool for branding and to hang digital from.the point of a flagship store is it be one of many..not one of one...
harrods in london may not make ahuge profit..but it needs to be like that because they license the name all over the world..
this is always brought up when people cant refute the point ive made..pathetic really..
I agree in a traditional setting but not in this context. It’s a marketing expense and is used to drive sales through other channels as well as being a point of contact for customers. They could open it 6 days a week, do very little during the week but run their online operations from there thus amortising their staff and fixed costs.When I worked in retail, it was drummed in that the three most important things were location, location and location. And the location of the club shop is about as bad as it gets. If it was open, say, 6 days a week, then for at least four of them it wouldn't get sufficient footfall to generate takings let alone gross profit) that would cover the wages and overheads for that day. The ground is inconvenient for a casual trip, and the shop is in the least convenient part of the ground. This is the conumdrum/
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