The thing that worries me the most in all of this is that there is a missing piece of the puzzle. It just doesn’t all add up.
If he is doing it for publicity, what does he gain from the publicity? He seemingly doesn’t have a product to sell.
In my (naive) eyes one of 2 things is happening:
1) He hasn’t brought his product to market yet but wants to build a big name and some mystique before launch. Consumers generally are sheep and so if they think everyone else is buying something they buy it too (look at Connor McGregors distinctly average ‘proper 12’ whisky). So he flirts with us and formula 1 and maybe a couple of other ventures so that everybody has heard of his company and think it’s a big player in the industry, and then when he finally launches it, everyone has heard of it and is curious to try it. This theory would leave a HUGE question mark as to where the money to do all of this has come from still.
2) He genuinely is interested in buying us and his Where’s Willy Magical Mystery Tour was all a ploy to get us to drive the price down for him. In his radio interview he dropped in a line with all the finesse of a baby hippopotamus about “people with no footballing interest leaching from the club” having tried unsuccessfully to allude to the current incumbents being bad for the club, and kept trying to tickle our balls with sweet-nothings about 4 very wealthy investors over and over again. He is trying to get us so worked up and desperate for his deal that we turn nasty on Donald and drive him to sell whilst wily Willy holds firm on a below asking price offer hoping Donald gives up and cashes out.
Like I said, something here just doesn’t add up.