All that proves is that you spent the money you could have spent first year back in the PL on getting promoted. Classic error. "Clubs spend money they do not have; they spend next year’s income. They spend money that will not arrive for two years and say, "But we'll have some success and bring in more cash to cover the shortfall". It cannot be sustained. In good times you need to be saving money for the bad times. If we reach the Premier League, I would like to be in a position where we did not need parachute payments. In good years you should put money away for the bad years." - Nicola Cortese, ex-CEO of Southampton. Ring any bells?
Not exactly what Ashley does, because when we'd nearly been relegated in 14/15, the following season he sanctioned £90m worth of transfers under McClaren.