Which bit do you disagree with? If it had been last year and you were in the position we are now I would have said the same thing the other way round....There is no money to be made in NUFC, it has a full ground, relatively large revenue streams and unless you spend massively then there is no way to add value to the football club. Given the huge purchase price you will spend big to stand still as other than the top 6 (not going to happen) then you are about as high up now as you are going to get.
Buy Sunderland cheap, spend what is needed to get promoted and promotion into the big league secures you the TV money and huge increases in revenues......Buying any football club is a risk, there is only one that it likely to make you money......Lets be honest, if Fat Mike cant turn a profit at NUFC then few will as there is one thing that lad knows and that is the bottom line.