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Email from the club

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wilki said:
Thank you for your recent email to Mr. Bain and Mr. Short. We appreciate you taking the time contact us, and I would in turn like to take this opportunity share some thoughts with you.

Martin Bain has been brought to the club by Ellis Short to help achieve football and financial stability. It is not something that can happen overnight, especiallygiven mistakes of the past, which Mr. Short would acknowledge. We are contending with a huge drop in income from Premier League to Championship and are having to cut our cloth accordingly as we aim to turn the club around. Mr Shortcontinues to fund the business shortfalls, however it was simplynot sustainable to continue operating in the way the club had been in recent years and a line had to be drawn a line in the sand.

In the time Ellis Short has beeninvolved in the club he has invested a huge amount of money and, which I feel is important to clarify, has never taken a pennyfrom the business. He would be the first to say that the money he has committed has not always been spend wisely, which again is something that we have to change. In Martin Bain, the club has a strong leader who is makingpositive changes to how we operate our football business in order to address this.

As previously mentioned, Mr Short continues to fund the club, however the money he puts in is currently going towards elements such as the wage bill, legacy transfer fees (transfer costs relating to players signed inprevious years), running costs and other operating expenses, sosupporters don’t see the investment he is making as it is not being spent on transfer fees.

It is imperative that we work smarter in terms of our playertrading, whether that be acquisitions or sales and this is a fundamental issue highlighted by the chief executive when he joined the club. By not generating cash from player sales to subsidise new signings, the club has been heavily reliant on owner funding, which is not a sustainable model for any football club, hence the need for change.

Our primary focus over the summer has been to re-build and re-shape the squad for the Championship. We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future. Simon Grayson has been clear in the type of player he wanted at theclub, hard-working, playing for the shirt, respecting the club – and I think that’s something everySunderland fan would echo. It is also something that has perhapsnot always been the case in the past.

We have a good group of playersnow, a mixture of youth and experience, who are desperate to succeed here. We need to encourage and nurture them and we are confident that we will see the fruits of that as the seasonprogresses.

There is no quick fix but please be assured that we are committed to making the club stronger for the long-term.

Thank you for your support.

With kind regards,
Click to expand...
nee matter how many fans she replies to with the same letter we are still in the shite.
Bain will be deducting the postage from any transfer kitty available in Jan anarl
 
ontap said:
Excellent reply from the club, honest and forthright, we need to stick together for the next few years whilst we rebuild.
Click to expand...

I'm sure the Venky's addressed the Blackburn fans with similar spiel in the past, as did Sisu at Coventry City and the various owners that dragged Portsmouth into the mire. I think it's gone way past "sticking together", it's about time we actually began to see some improvement on the field, where it matters to the fans. The fans owe this current regime absolutely nothing. It's about time the fans were rewarded for their blind loyalty, which has been taken for granted. It's being severely tested and it's becoming obvious that the majority have little faith in the board's ability to run and manage this football club.

chester perry said:
Short has had a go. He hasn't got a bottomless pit. Those shouting loudest for him to put his hand in his pocket will be those staying away from games.
Click to expand...

There's nothing wrong with that for 2 reasons:

1. Short is the owner after all and it was his decision to buy the club in the first place, of course he's responsible for committing investment, if not, who else is?;
2. So what if fans (even the most ardent) are choosing to stay away. Can you actually blame them? We haven't won a home game since December 2016, it's an absolute disgrace and completely unacceptable in any league.
 
Last edited:
MrOompapa said:
Dear ______.

Thank you for your recent email to Mr. Bain and Mr. Short. We appreciate you taking the time contact us, and I would in turn like to take this opportunity share some thoughts with you.

Martin Bain has been brought to the club by Ellis Short to help achieve football and financial stability. It is not something that can happen overnight, especially given mistakes of the past, which Mr. Short would acknowledge. We are contending with a huge drop in income from Premier League to Championship and are having to cut our cloth accordingly as we aim to turn the club around. Mr Short continues to fund the business shortfalls, however it was simply not sustainable to continue operating in the way the club had been in recent years and a line had to be drawn a line in the sand.

In the time Ellis Short has been involved in the club he has invested a huge amount of money and, which I feel is important to clarify, has never taken a penny from the business. He would be the first to say that the money he has committed has not always been spend wisely, which again is something that we have to change. In Martin Bain, the club has a strong leader who is making positive changes to how we operate our football business in order to address this.

As previously mentioned, Mr Short continues to fund the club, however the money he puts in is currently going towards elements such as the wage bill, legacy transfer fees (transfer costs relating to players signed in previous years), running costs and other operating expenses, so supporters don’t see the investment he is making as it is not being spent on transfer fees.

It is imperative that we work smarter in terms of our player trading, whether that be acquisitions or sales and this is a fundamental issue highlighted by the chief executive when he joined the club. By not generating cash from player sales to subsidise new signings, the club has been heavily reliant on owner funding, which is not a sustainable model for any football club, hence the need for change.

Our primary focus over the summer has been to re-build and re-shape the squad for the Championship. We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future. Simon Grayson has been clear in the type of player he wanted at the club, hard-working, playing for the shirt, respecting the club – and I think that’s something every Sunderland fan would echo. It is also something that has perhaps not always been the case in the past.

We have a good group of players now, a mixture of youth and experience, who are desperate to succeed here. We need to encourage and nurture them and we are confident that we will see the fruits of that as the season progresses.

There is no quick fix but please be assured that we are committed to making the club stronger for the long-term.

Thank you for your support.

With kind regards,

Louise
Click to expand...
"... We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future ...

"... Simon Grayson has been clear in the type of player he wanted at the club, hard-working, playing for the shirt, respecting the club ...

"We have a good group of players now, ..., who are desperate to succeed here ..."

Except of course, the club has not brought in the 'right players'. SAFC has brought in those players who were prepared to come and who had a low recruitment cost. It has been a piecemeal process, with seemingly little thought as to how these players might work together as a team. It seems obvious that the criteria has not been 'what do we need ?', but rather, 'who can we get on the cheap ?'

It may be that Grayson believes that he has signed 'hard working players' who will respect the club. That is all very well, but if those players do not have the necessary footballing abilities, their hard work and respect won't be sufficient to bring success, no matter how desperate they are. For example, as we are seeing, wanting to score goals is not the same as being able to score goals. Having the desire to make the telling pass does not equate to actually being able to do so. Being keen to get into the correct position to defend effectively isn't sufficient in itself, there has to be the capacity to instinctively know what to do and then the actual ability and fitness and inclination to do it.

I understand the financial limitations placed on Grayson and perhaps he has done the best that could be done. However, it is delusional to try to pass this of as having been a success. Hard work and desperation to succeed will never outweigh mediocrity.
 
Clueless said:
"... We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future ...

"... Simon Grayson has been clear in the type of player he wanted at the club, hard-working, playing for the shirt, respecting the club ...

"We have a good group of players now, ..., who are desperate to succeed here ..."

Except of course, the club has not brought in the 'right players'. SAFC has brought in those players who were prepared to come and who had a low recruitment cost. It has been a piecemeal process, with seemingly little thought as to how these players might work together as a team. It seems obvious that the criteria has not been 'what do we need ?', but rather, 'who can we get on the cheap ?'

It may be that Grayson believes that he has signed 'hard working players' who will respect the club. That is all very well, but if those players do not have the necessary footballing abilities, their hard work and respect won't be sufficient to bring success, no matter how desperate they are. For example, as we are seeing, wanting to score goals is not the same as being able to score goals. Having the desire to make the telling pass does not equate to actually being able to do so. Being keen to get into the correct position to defend effectively isn't sufficient in itself, there has to be the capacity to instinctively know what to do and then the actual ability and fitness and inclination to do it.

I understand the financial limitations placed on Grayson and perhaps he has done the best that could be done. However, it is delusional to try to pass this of as having been a success. Hard work and desperation to succeed will never outweigh mediocrity.
Click to expand...

We do love a trier though ;)
 
G Force said:
He might not have 'taken a penny from the club', however his fuck ups have cost the clubs tens of millions and left us in this state.

It's been his boardroom/staff appointments that have been an utter disaster. From Byrne to Congerton to Di Fanti to the jobs for his mates. @shepherd88 step forward :lol:
Click to expand...

Don't believe a word of this. So he's doing it out of his benevolent love for the club? Horsefeathers. The bloke is ruthless businessman. There might be nothing directly linking payments or cash but he's not doing it for nowt and nothing will convince me otherwise.
 
gipetto said:
There's nothing wrong with that for 2 reasons:

1. Short is the owner after all and it was his decision to buy the club in the first place, of course he's responsible for committing investment, if not, who else is?;
2. So what if fans (even the most ardent) are choosing to stay away. Can you actually blame them? We haven't won a home game since December 2016, it's an absolute disgrace and completely unacceptable in any league.
Click to expand...
Totally agree especially with point 2
On match day I want to be thinking "Great! We're playing...really looking forward to it"
Not: "Hmmm...do I really want to go and feel shit and bored again? No goals...no attractive football..not even any drama...just drab, predictable rubbish?"
Its not the fans fault they feel this way
 
Wylie Coyote said:
Fair amount of sound bites and token phrases in the email but it would be no different at any other club. I would love Short and / or Bain to sit me down and explain how the plans they have will help to get us out of the financial mess we are in as I just cannot see it happening
Click to expand...

it looks like a cut n paste job tbh, but at least they have bothered to reply.
 
MrOompapa said:
Dear ______.

Thank you for your recent email to Mr. Bain and Mr. Short. We appreciate you taking the time contact us, and I would in turn like to take this opportunity share some thoughts with you.

Martin Bain has been brought to the club by Ellis Short to help achieve football and financial stability. It is not something that can happen overnight, especially given mistakes of the past, which Mr. Short would acknowledge. We are contending with a huge drop in income from Premier League to Championship and are having to cut our cloth accordingly as we aim to turn the club around. Mr Short continues to fund the business shortfalls, however it was simply not sustainable to continue operating in the way the club had been in recent years and a line had to be drawn a line in the sand.

In the time Ellis Short has been involved in the club he has invested a huge amount of money and, which I feel is important to clarify, has never taken a penny from the business. He would be the first to say that the money he has committed has not always been spend wisely, which again is something that we have to change. In Martin Bain, the club has a strong leader who is making positive changes to how we operate our football business in order to address this.

As previously mentioned, Mr Short continues to fund the club, however the money he puts in is currently going towards elements such as the wage bill, legacy transfer fees (transfer costs relating to players signed in previous years), running costs and other operating expenses, so supporters don’t see the investment he is making as it is not being spent on transfer fees.

It is imperative that we work smarter in terms of our player trading, whether that be acquisitions or sales and this is a fundamental issue highlighted by the chief executive when he joined the club. By not generating cash from player sales to subsidise new signings, the club has been heavily reliant on owner funding, which is not a sustainable model for any football club, hence the need for change.

Our primary focus over the summer has been to re-build and re-shape the squad for the Championship. We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future. Simon Grayson has been clear in the type of player he wanted at the club, hard-working, playing for the shirt, respecting the club – and I think that’s something every Sunderland fan would echo. It is also something that has perhaps not always been the case in the past.

We have a good group of players now, a mixture of youth and experience, who are desperate to succeed here. We need to encourage and nurture them and we are confident that we will see the fruits of that as the season progresses.





There is no quick fix but please be assured that we are committed to making the club stronger for the long-term.

Thank you for your support.

With kind regards,

Louise
Click to expand...

Their focus should have been to re-build and recruit a manager to get back in to the Premiership!

Zero ambition from the Club but remain positive on this forum?
 
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