High Street West encompasses much more than the small area you mention. It's from the roundabout past the Travel Lodge and all the way up to Silksworth Row. I actually was drawing attention to the disgraceful state of the stretch of the buildings and shops (or lack of them) up High Street West from John Street or Fawcett Street up to Keel Way.
Aye but this thread is about the 'cultural quarter' which is where this new road is going.